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  1. Four game-changing insights driving customer acquisition in a digital world

    or stop trading were the two choices. It wasn’t a short-term solution either, and those who were digital ... to go digital: go online or stop trading were the two choices. It wasn’t a short-term solution either, ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. The data and science you need to know when approaching ABM email marketing

    often used, and the one that’s the least successful. 3. How willing are you to investigate solutions ...

    David Rowlands - 16/11/2021 - 09:39

  3. Planning for 2022: An interview with Mercè and Steven Cozens

    caution that many technology solutions are not a replacement for good sales and marketing and are similar ... are the solution? DR: If 2020 was the year of the virtual event and 2021 was the year of the hybrid event, might ...

    David Rowlands - 19/11/2021 - 10:26

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    of this tech going on, nobody has a blank piece of paper, although the reality is people jump to solutions ... as a science-based solution available immediately at hand during a myriad of marketing urgencies. But this is where ...

    Sue Mizera - 19/11/2021 - 09:34

  5. 11 words to delete from your B2B copy

    But if you casually pitch “innovative” into a phrase – like “with our innovative new solution…” – it’s just ... the solution is unproven without expressing any material benefit. Nobody wakes up thinking “I want to buy ...

    David McGuire - 18/11/2021 - 16:34

  6. Universal identity resolution is a myth. It’s also a bad idea

    solutions. Just as important, they should think about the advantages of a distributed identity model. Why ... a single-point solution manage both general (GDPR, CCPA, etc) and industry specific privacy laws (HIPAA, ... practical application of a common identity solution is damned to some form of a circular firing squad. ...

    Ray Kingman - 05/11/2021 - 09:31

  7. Four tips and tricks to think differently about content management and improve digital experiences

    and channel.  But the benefits don’t end there. A strong DAM solution, with the right access and security ... personalisation. It’s likely for this reason, as the experience challenge gets more complex, that DAM as a solution ...

    Kieron McCann - 10/11/2021 - 14:59

  8. Marketing Simply In An Era Of Complex Products

    marketing was easy when innovation was dramatic. To differentiate a B2B technology solution today, marketers ... marketing today. So, as a B2B technology marketer, you face the challenge of presenting new solutions ... to customers in a simple, palatable way that allows them to understand your solution’s business and personal ...

    Cliff Guy - 04/11/2021 - 13:02

  9. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    rapidly growing audience solutions business by adding global scale and the online data to power ... and sales solutions,” said Anthony Jabbour, Dun & Bradstreet CEO. “With the addition of these two ... complementary companies, we will be doubling down on our audience solutions business which has grown over 40% ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  10. The journey to data-driven marketing

    of the framework included in this report. Checklist: is a customer data platform the solution you need? ...

    Cliff Guy - 05/11/2021 - 13:57

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