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  1. How to bridge the sales and marketing alignment gap – once and for all

    on why leads may be qualified out.  Spend time at the outset communicating the importance of short-term ...

    John Cheney - 17/01/2022 - 10:01

  2. Five ways AI impacts demand generation

    insights rather than marketers’ gut feelings. In this way, AI drastically reduces time spending, resulting ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. How and why marketing must drive sustainability

    to spend more on sustainable products. Many approaches resonate with them from sustainable materials ...

    David Rowlands - 11/01/2022 - 08:47

  4. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    they’re more likely to convert: 31% of customers are willing to spend more on a business with excellent ...

    Richard Conn - 07/01/2022 - 12:30

  5. What’s in store for B2B marketing in 2022?

    afford to rest on your laurels or spend too much time delivering something that can change so very ... be able to spend time refining and evolving, rather than firefighting and surviving. But we’ve now got ...

    David Rowlands - 07/01/2022 - 15:27

  6. Six B2B industries that should be leveraging marketing automation

    For non-profit organisations, maximising spend, time and effort is paramount — especially when marketing ...

    Tom Ryan - 14/12/2021 - 08:58

  7. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    especially in B2B or service-led businesses- will spend as much time marketing internally as they do ...

    David Rowlands - 10/12/2021 - 10:37

  8. The big lie of thought leadership in B2B

    LinkedIn, but remember that prospective clients are all human, and spend time on other platforms too. ...

    Philip Trippenbach - 07/12/2021 - 09:12

  9. Planning for 2022: An interview with Mercè and Steven Cozens

    struggle to justify their budgets. DR: And how should marketers be spending that budget in 2022? According ...

    David Rowlands - 19/11/2021 - 10:26

  10. News: Hiscox launches card game to educate businesses about cyber security

    found that cyber spending has increased to meet the challenge brought on by the pandemic, ... with the virus card. Employee training: The number of businesses mentioning increased spending on training ...

    David Rowlands - 30/11/2021 - 09:52

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