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  1. March 23 roundtable register

    and budgetary pressures, B2B marketing leaders are sure to face tough choices around martech spending. But which ...

    scotty - 27/01/2023 - 09:38

  2. A new year, a new set of priorities: Tackling your 2023 budget

    General B2B marketing Marketing department Master- Strategy & Evolution Planning Gilroy’s ... of battery powered cars is being promoted to us daily, the experience is anything but glossy. Spending ...

    Oliver Budworth - 25/01/2023 - 14:36

  3. Eight essentials for a successful global marketing rebrand

    to spend time refining the language you’re using, with local brand ambassadors providing insight ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  4. Revenue operations manager

    to translate strategy into actionable plans Experience developing and executing business metrics ...

    Jennie Barrick - 12/01/2023 - 15:20

  5. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    marketing leaders reavaluating commitments and planned spend – both for the remainder of the financial year ... and scrutiny around marketing spend. This in itself is a marked and significant shift from only a few months ... their work – let them spend time with agencies, partners or the sales team, and actively encourage them ...

    Joel Harrison - 14/12/2022 - 10:59

  6. How to get the best return on your marketing budget

    When financial growth slows, there is a tendency for brands to pull back on marketing spend ...

    Jerusa Calliste - 13/12/2022 - 18:47

  7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    planning’ and “‘ogo-cop’) and as being cost-centres. Marketing as wholly strategic and business-based ...

    Sue Mizera - 15/12/2022 - 08:40

  8. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    anything additional beyond what we already spend a lot of money for? Brands are dated, yesterday’s big ... them. What results could your plan generate for the company? E.g.,  “Our brand should have the power ...

    Sue Mizera - 08/12/2022 - 10:09

  9. Inside Intent Data: Unlocking Demand Generation Results

    of utilizing intent data Optimization techniques Budget planning and future investment Discover the other B2B ...

    Jerusa Calliste - 23/11/2022 - 09:47

  10. Inbox Insight

    graphic designers and demand generation experts can ensure you plan and deliver your programmes ...

    Jerusa Calliste - 22/11/2022 - 13:14

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