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  1. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    partners ever since. Starting as a print magazine, it has since evolved into the world of events, training, ... Farmer, and has been led exclusively by these two partners ever since. Starting as a print magazine, ...

    David Rowlands - 26/01/2022 - 10:48

  2. News: B2B Marketing appoints new managing director, Richard O’Connor

    of B2B Marketing, said: “B2B Marketing started in 2004 as a magazine written from my own bedroom in South ...

    David Rowlands - 26/01/2022 - 10:41

  3. Simon Daniels on the MOPs dos and don’t for 2022

    and be clear about what you need,” Simon continues. “As you start considering new tools and technologies, match ... can go a long way with existing tooling be it CRMs or marketing automation. So, where does it start ...

    David Rowlands - 25/01/2022 - 08:55

  4. Why you need emotional marketing in 2022

    question, where should emotional marketing start? Is it just a marketing responsibility, content’s ... responsibility, or does it spread throughout your entire organisation? Emotional marketing really starts at your ... for a client, or better still, have captured it in case studies and testimonials, and then you can start ...

    David Rowlands - 20/01/2022 - 08:51

  5. How to bridge the sales and marketing alignment gap – once and for all

    harmoniously, it’s enough to make you question: “How could we be doing more?”  It starts with you The first step ...

    John Cheney - 17/01/2022 - 10:01

  6. Barbara Stewart on nailing your CX in 2022

    hacking, digital marketing, we started gamifying CX rather than thinking about what somebody needs and how ... found in marketing waters, for Barbara, CX starts in the c-suite. “They have to own the vision. ...

    David Rowlands - 18/01/2022 - 08:48

  7. Abhi Morjaria on diversity and inclusion in B2B spheres

    where diversity and inclusion should start, what B2B can learn from B2C and what marketers need to know ... and 2-year old son, Kyan. My B2B career started with an incredible opportunity at one of the leading tech ... with my husband and I also started my own e-commerce business. I returned into tech with Ingram Micro ...

    David Rowlands - 12/01/2022 - 14:12

  8. Five ways AI impacts demand generation

    or out of date. AI eliminates any data that isn't accurate from the start. It scans public sources ...

    Satish Sadasivan - 14/01/2022 - 09:00

  9. 10 lessons learned after 10 years of modern selling

    to be at their best  Building a good team isn’t a one-and-done process that starts and ends with hiring the right ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. Practical magic: Cooking up a potion for success for your ABM programme

    the right ingredients Onboarding call Elise stressed the importance of starting with an onboarding call once ... be a good starting point. You should aim to “bring something to the workshop that your team doesn’t already ... yourself some time to sense check things internally, coordinate with various people and start to think ...

    David Rowlands - 07/01/2022 - 09:03

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