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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    continue to use in our practice. First collaboration: ‘The Way to Grow’ We started our collaboration ... these things in common:  All required total buy-in of management to their brand, starting at the top, right ... from the start.  All required staying the course through the time it took to complete the branding ...

    Sue Mizera - 09/03/2023 - 11:16

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    by original owners within two years of this project, the purchase being management’s goal from the start. Make ...

    Sue Mizera - 27/02/2023 - 15:39

  3. News: Recent research sheds light on the state of PR in B2B

    that matter to you. If you are looking for growth, speak to sales, are they using the coverage to start ...

    David Rowlands - 08/02/2023 - 14:40

  4. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

    work,” she added “I can’t wait to get started and be part of such an impressive agency.” Want to unlock ...

    David Rowlands - 03/02/2023 - 14:17

  5. A new year, a new set of priorities: Tackling your 2023 budget

    that proliferates most categories?).  Don’t wait. Start it today, and be honest, because the more you put ... of the competitors be more compelling? Again, if you’ve not done it, start it today – and be honest. 3. Be a customer ...

    Oliver Budworth - 25/01/2023 - 14:36

  6. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

    don’t need to make the choice between performance and the environment. “Many businesses are now starting ...

    David Rowlands - 12/01/2023 - 10:05

  7. Account-Based Marketing

    it IS a basic primer for companies that are just getting started.  We hope reading will get you excited about ...

    Jerusa Calliste - 05/01/2023 - 09:11

  8. Live reaction: Can ChatGPT write your B2B copy?

    it starts writing. Fast. To be honest, the intro is repetitive and so-so: “When it comes to B2B marketing, ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  9. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    the opportunity to build on this great start, and build a genuine reputation as a champion for this group ...

    Joel Harrison - 15/12/2022 - 14:06

  10. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    that you think comprehensively and holistically, right from the start. You will continue to bring the modes ... Start from a common place A piece of shared wisdom, a tribal assumption, common beliefs and values. It’s ... and in all collateral materials. This is just the start. Include the voice of your customer Bring their voice ...

    Sue Mizera - 08/12/2022 - 10:09


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