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  1. Annabel Rake on the importance of sustainability in marketing

    with our people internally.” Change starts from within. Annabel recognises the need to walk the talk ... where does change start? “This is absolutely a c-suite and boardroom issue,” Annabel states. “It’s ... clear, simple explanations on what can be some quite complex issues.”  For example, at the start ...

    David Rowlands - 02/12/2021 - 08:50

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    necessarily starts with the creation of a truly robust, powerful, authentic brand that fully roots Vision, ... together. Getting started: What might marketers do in the short-term to get ready for the great B2B ...

    Sue Mizera - 01/12/2021 - 10:47

  3. The B2B Marketing Awards 2021: Check out who won big

    for three campaigns: ‘What’s cooking’ for Alto-Shaam, ‘Your imagination starts with our finish’ and ‘The ...

    David Rowlands - 01/12/2021 - 16:29

  4. Why SMBs are looking for guidance and support from B2SB marketers

    countries.”- Cargo “Small Talk” SBO Panelist As big brand marketers (B2SB marketers) start, refine or finalise ... or preventing action lies in not knowing where to start and what or who’s out there to help. To add fuel ... to the fire, a record-breaking number of small businesses have started during the last 20 months (the ...

    Dan Gliatta - 29/11/2021 - 09:25

  5. How CogniClick can personalise your content for ABM success

    a questionnaire at the start of your report which will add that personalised information. This data can be added ... where to start,” Helen outlines, proving particularly popular for larger campaigns. Suitable for SMEs ...

    David Rowlands - 26/11/2021 - 14:56

  6. Planning for 2022: An interview with Mercè and Steven Cozens

    a head start. On the other hand, those marketers who were unable to adapt to a new way of working may ... they show? Rather than asking for more budget, I would start with what the marketing team need to contribute ... of 2022. Start with numbers and keep adapting it as and when necessary to better serve your customers, ...

    David Rowlands - 19/11/2021 - 10:26

  7. Five ways your marketing team can stand-out in your business

    the business objectives front and centre. You may not necessarily get the budget you need to go big, so start ... you try it again? Start to shake things up, adventure out your comfort zone. Be bolder with messages ...

    Abhi Morjaria - 24/11/2021 - 08:56

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    this paper). To get started, we’ll need to step back and begin at the beginning, with marketing’s sine qua non: ... the values ladder, we believed we could start with an exploration of end values — the ultimate ... participant said: “I started cycling downhill to substitute snow-boarding, but then I realised uphill ...

    Sue Mizera - 19/11/2021 - 09:34

  9. 11 words to delete from your B2B copy

    the copy is trying to be active and benefit led by starting each bullet point with a verb. (Other ...

    David McGuire - 18/11/2021 - 16:34

  10. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    they still count as UGC. Case studies track the client journey from start to finish and show prospective ... already doing but could improve on. Or, you could be starting from scratch. Either way, sticking ...

    John Allen - 17/11/2021 - 08:39

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