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  1. Establishing the right goals in 2022 for small businesses

    it all by skipping this critical planning step and instead dive straight into marketing without the full ...

    Rebecca Grimes - 20/12/2021 - 12:14

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    weak brands send you straight to voicemail. So, are the 2020s the Decade of the Great B2B Rebanding ...

    Sue Mizera - 01/12/2021 - 10:47

  3. Straight line to concentric circles – The complex world of B2B buying in 2021

    distorts the reality of buying because the buying process doesn’t follow a straight line.   “Handoffs” from ... a straight line.   “Handoffs” from marketing to sales no longer exists:  Typically, sales and marketing teams ...

    Satish Sadasivan - 04/08/2021 - 10:56

  4. 11 words to delete from your B2B copy

    brands would unironically say about themselves in public, and expect people to keep a straight face. Ask ... But there’s a more fundamental problem with “unprecedented”. Usually, it’s a straight-up lie. Marketing ...

    David McGuire - 18/11/2021 - 16:34

  5. How neuroscience affects CX in B2B marketing

    on a straight, smooth road and familiar road with good visibility at a constant speed you need minimal steering ...

    Lucy Gillman - 05/10/2021 - 10:24

  6. Five questions to help pinpoint your brand identity

    and you’re on a straight course to success. So, what are those five all-important questions? Where did it all ...

    Charlotte Hartley - 23/09/2021 - 11:08

  7. The difference between inclusion and diversity with Accenture’s Joseph Taiano

    Can you give us some insight as to what that’s like? Particularly from my point of view (as a straight ...

    Kavita Singh - 26/07/2021 - 14:45

  8. News: Jabmo announces integration with Google, becoming omnichannel ABM platform

    analytics and integrated analytics straight from the marketing and advertising channel source. With so many ...

    David Rowlands - 02/09/2021 - 17:25

  9. 7 inbound marketing tools in B2B marketing you should be using in 2021

    for high traffic sites with visitors who ask very straight forward FAQs, but nothing beats a real person ...

    Kavita Singh - 15/07/2021 - 11:29

  10. Why branding and martech should become BFFs!

    retention.  Brands get you meetings, weak brands send you straight to voicemail. Broad thinking, brand ...

    Sue Mizera - 13/07/2021 - 13:03


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