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  1. Planning for 2022: An interview with Mercè and Steven Cozens

    of organisations do not have a strategic marketing plan. With that in mind, I would recommend to plan for the whole ... Evolution Planning Strategy In a recent interview with David Rowlands, editor at B2B Marketing, interviews ... Think Beyond’s co-founders, Mercè and Steven Cozens explore how to plan 2022: what to include in your ...

    David Rowlands - 19/11/2021 - 10:26

  2. How to realise the full potential of sustainability marketing

    to these issues and helps set the tone.  Establish strategic goals Next, build your ESG values into your strategic ... plan. Setting and communicating ESG goals, and how you plan to deliver them, shows your business ... the values and goals communicated are embraced and strategically weaved into your organisation’s fabric.  One ...

    Leeya Hendricks - 26/11/2021 - 09:41

  3. Why SMBs are looking for guidance and support from B2SB marketers

    forever changed. Small businesses are seeking help planning, executing, and optimising their ‘what’s ... their marketing to their 2022 SMB plans, one key ingredient for strategies and plans may center around building ... are in the middle of a pivot or planning one as they enter 2022. The biggest barriers slowing them down ...

    Dan Gliatta - 29/11/2021 - 09:25

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    whether MM, as captured in the values ladder, could serve as the strategic framework to plan, conduct ... insights and motivations, would provide the strategic framework for planning and conducting MM research, ... ladder does indeed work as a strategic framework and critical organiser for planning, conducting ...

    Sue Mizera - 19/11/2021 - 09:34

  5. Five ways your marketing team can stand-out in your business

    in person post-Covid. The modern marketer needs strategic alignment, a powerhouse of an automation platform ... content creation but also by driving strategic business goals with long-term demand generation, ... This will help carve a marketing plan that drives the overall business goals- the budget conversation ...

    Abhi Morjaria - 24/11/2021 - 08:56

  6. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    Claire Davidson, strategy and planning director, Twogether. Not Sponsored ...

    Daniela fernandes - 23/11/2021 - 15:20

  7. 11 words to delete from your B2B copy

    Strategic Is it, though?  If you’re intentionally drawing a distinction between strategy and tactics, ... then in theory this is fine. But more often, marketers throw “strategic” into the mix to make something sound ... “strategic” accurately can begin to undermine your credibility.  Unprecedented Yes, I know: it’s one ...

    David McGuire - 18/11/2021 - 16:34

  8. Gilroy

    customer-centric methodology applies the strategic intent of ABM to a digitally led, multi-channel approach. ...

    Daniela fernandes - 19/11/2021 - 14:11

  9. Driving growth through CX

    for businesses to revisit their strategic models in an age where customer loyalty is fundamental in the pursuit ... and deciding is taken care of and customer-facing teams can focus on strategic goals rather than tactical, ... relationship and a key part of ensuring success is to listen and implement customer feedback into action plans ...

    James Frampton - 01/11/2021 - 10:02

  10. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    your customers. By building UGC into your marketing plan, you’re able to reach more people in a digital ... to the advice in this guide will stand you in good stead when it comes to your UGC plan. It could also ...

    John Allen - 17/11/2021 - 08:39

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