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1. A new year, a new set of priorities: Tackling your 2023 budget

   doing marketing that can’t demonstrate an immediate return, it’s critical to fight for it. Studies ...

   Oliver Budworth - 25/01/2023 - 14:36

2. Eight essentials for a successful global marketing rebrand

   Barometer study of 14,000 consumers in 14 countries found almost two-thirds of respondents were more ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

3. Live reaction: Can ChatGPT write your B2B copy?

   studies, and ebooks and whitepapers. Well-chosen formats, with reasonable advice about how and why you’d ... Weirdly, it then reverts to the same old “Gone are the days when a white paper or case study was enough ...

   David McGuire - 12/01/2023 - 14:34

4. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

   campaign for Barclays Bank was also both extremely simple and extraordinarily effective, using case studies ... studies were authentic and well executed- I only hope it’s not a one-off exercise, and that Barclays takes ...

   Joel Harrison - 15/12/2022 - 14:06

5. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

   case studies are avialable within Propolis. 3. Allow marketers to be their best selves The more leaders ...

   Joel Harrison - 14/12/2022 - 10:59

6. How Quarry won two Golds at the Elevation Awards for their work with ZS Associates

   to see how they did it? Download the full case study now!   “From the perspective of account-based ...

   Jerusa Calliste - 22/11/2022 - 17:07

7. Propolis new user interface

   best practice examples and case studies with your fellow Propolis community members Join a Propolis ...

   scotty - 16/11/2022 - 12:30

8. The Global ABM Conference 2022: What you missed out

   downturn to inside looks at award-winning case studies and even delving inside your customers’ minds ... continued with the case studies as BlueBotic’s Matt Wade and Strategicabm’s Jack Rawlings took the stage. ... through a case study in setting up a successful ABM pilot. “We really like the ability to share what we’ve ...

   David Rowlands - 08/11/2022 - 12:09

9. Why marketing operations is the foundation of a successful modern marketing team

   According to the 2022 MarTech Salary and Career study, spreadsheets remain the number one application ...

   Harriet Durnfor... - 14/11/2022 - 11:17

10. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    Rachael Bell for a real world case study in how they worked together to scale up NTT’s ABM programmes ...

    Anonymous (not verified) - 31/10/2022 - 13:58

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