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1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

   participant said: “I started cycling downhill to substitute snow-boarding, but then I realised uphill ...

   Sue Mizera - 19/11/2021 - 09:34

2. Thinking of starting a B2B podcast? Ask these three questions first

   least comparatively within B2B). So, if unforeseen circumstances like a late guest substitution means we ...

   David McGuire - 20/10/2021 - 09:34

3. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

   participant said: “I started cycling downhill to substitute snow-boarding, but then I realised uphill ...

   Sue Mizera - 15/09/2021 - 11:07

4. Write like a professional copywriter (with none of the effort)

   the full text, it will give you that discipline. There’s no substitute for experience. But this is a start. ...

   David McGuire - 21/12/2020 - 13:41

5. Know where you are with Porter’s 5 Forces

   of newcomers, the threat of substitute products or services, supplier power and buyer power. These 5 forces push ... to entry, few substitutes, multiple suppliers and high demand for whatever you sell will have a significant ... many substitutes, few but powerful suppliers and customers focused on price will have little ...

   Mercè Cozens - 07/12/2020 - 11:30

6. What 15 years of B2B case study interviews have taught me about your audience

   case study interviews, it’s that there’s no substitute for talking to someone actually doing the role. ...

   David McGuire - 18/01/2021 - 15:03

7. RFPs are no substitute for proactive new business

   blog/posts/2012/08/09/rfps-are-no-substitute-proactive-new-business "RFPs are useless pieces of crap." This was the conclusion of the VP of Marketing at one ...

   Anthony Cooper - 09/08/2012 - 10:47

8. Emotion in B2B content: First, do your research

   there’s no substitute for research (especially if you’re dealing with stakeholders that want a list ...

   David McGuire - 05/10/2020 - 10:05

9. How do I get my customers to buy from me?

   a scenario in which you need to convince customers to substitute an old product for a new and improved, ...

   Kavita Singh - 13/01/2020 - 17:06

10. 7 steps to a data-smart B2B marketing strategy

    unearth new and powerful insights.  Step 2: Get on Google and go There is no substitute for DIY data ...

    Liz High - 13/12/2019 - 14:41 - 1 comment

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