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  1. Uncertain times? Be in the savvy 20%, and market cognitively

    gen is no substitute for brand marketing in times of turmoil  Learn why Cognitive Marketing- not just ...

    Daniela fernandes - 19/07/2022 - 16:10

  2. Happiness by design

    of substitution from pleasure to purpose and back again. If you live your life in pursuit of pleasure, you’d ...

    Paul Dolan - 01/07/2022 - 09:26

  3. How B2B marketers can build a business brand

    and storytelling assets weren’t available to substitute in-person events and direct sales calls. But all ...

    Sam Karow - 04/05/2022 - 14:22

  4. A linguistic exploration of the name Propolis

    this hypothesis.  Over time, through metonymy (substitution of one word for another that it’s closely associated ...

    Sue Mizera - 15/12/2021 - 09:24

  5. Know where you are with Porter’s 5 Forces

    of substitute products or services, supplier power and buyer power. These 5 forces push and pull an organisation ... in many different directions. A business that has weak rivals, high barriers to entry, few substitutes ... and high profit margins. Another business with strong rivals, commoditised products, many substitutes, few ...

    Mercè Cozens - 07/12/2020 - 11:30

  6. Thinking of starting a B2B podcast? Ask these three questions first

    B2B). So, if unforeseen circumstances like a late guest substitution means we end up with one ...

    David McGuire - 20/10/2021 - 09:34

  7. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    participant said: “I started cycling downhill to substitute snow-boarding, but then I realised uphill ...

    Sue Mizera - 15/09/2021 - 11:07

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    participant said: “I started cycling downhill to substitute snow-boarding, but then I realised uphill ...

    Sue Mizera - 19/11/2021 - 09:34

  9. Knowing your customers means insight over data

    there’s no substitute for getting out there and actually having a chat. Because marketing is about people. ... there’s no substitute for getting out there and actually having a chat" The art of listening ...

    Katherine Almond - 24/06/2019 - 10:13

  10. Write like a professional copywriter (with none of the effort)

    the full text, it will give you that discipline. There’s no substitute for experience. But this is a start. ...

    David McGuire - 21/12/2020 - 13:41

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