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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    ownership of the argument, and learning the subtleties and power of doing so, has never been more ...

    Sue Mizera - 15/12/2022 - 08:40

  2. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    to all concerned, and everyone who made the shortlist – it was a significant achievement against stiff ...

    Joel Harrison - 15/12/2022 - 14:06

  3. The Global ABM Conference 2022: What you missed out

    – demonstrating the value of ABM; risks – identifying and managing areas of concern. Her formula for success? ABM ... to share their challenges and concerns” Richard O'Connor, CEO, B2B Marketing The Global ABM Conference ...

    David Rowlands - 08/11/2022 - 12:09

  4. Online marketplaces – Threat or opportunity for B2B vendors?

    to grow in digital commerce, should B2B brands be concerned by the competitive threat from ...

    Kieron McCann - 24/10/2022 - 09:46

  5. How marketers can achieve personalisation without third-party data

    a primary concern regarding the use of third-party data.  Governments and companies alike are making ...

    Adam Greco - 05/09/2022 - 16:24

  6. People or personas? What B2B marketing can learn from B2C

    and show us the company understands our specific concerns. B2C marketing: Creating the customer experience ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  7. Under the hood of Amex’s success with small businesses

    America- a country facing one of the biggest recessions in her history. “Society was really concerned ...

    David Rowlands - 10/08/2022 - 10:13

  8. Turn your product into your top marketing tool

    for something you don’t even use. Needless to say, that would cause unnecessary concern. You might wonder: does ...

    Rebecca Grimes - 27/07/2022 - 09:04

  9. News: The Martech Awards winners

    on all its promises. As far as we’re concerned, Kaltura is the industry gold standard virtual events ...

    David Rowlands - 08/07/2022 - 09:05

  10. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

    are concerned, Kaltura is the industry gold standard virtual events platform” Tracy Adani, head of global event ...

    David Rowlands - 07/07/2022 - 15:01


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