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  1. How to realise the full potential of sustainability marketing

    success CX Companies have an opportunity to enhance brand value by building sustainability strategy ... sustainability brings to business. As well as protecting societies and natural resources, a joined-up ... impacts of your ESG strategy, your company needs to integrate it into your core business activities. ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. Why SMBs are looking for guidance and support from B2SB marketers

    and competencies Strategy The landscape of small business – where, how, when they work, shop, and sell – has ... forever changed. Small businesses are seeking help planning, executing, and optimising their ‘what’s ... the pivot journey? “We have extended to multiple geographies, and I anticipate that my business will also ...

    Dan Gliatta - 29/11/2021 - 09:25

  3. How CogniClick can personalise your content for ABM success

    Master- Growth Customer success CX Demand generation At The Global ABM Conference, CogniClick’s co-founder ... in their businesses and are then emailed a personalised report with their score. Unlike the benchmark, ...

    David Rowlands - 26/11/2021 - 14:56

  4. Four game-changing insights driving customer acquisition in a digital world

    Customer success CX It’s no secret that Covid pushed B2B buyers and sellers to go digital: go online ... for business purposes. However, we do know that the number one reason people use the internet is to find ... information and nearly half of them are researching products and brands.  The question for businesses is- will ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    Creativity Customer success CX Innovation As the topic is new, nuanced, chunky, weighty and controversial, we ... will be exploring what we are calling Motivational Marketing in three successive blogs. In this three ... intimacy for your business, splendid for you, you’re dismissed. If you have doubts or concerns, perhaps ...

    Sue Mizera - 19/11/2021 - 09:34

  6. News: Annual study reveals rising stars in the marketing multiverse

    the world’s most successful companies. Covid-19 altered how consumers interact with brands. The expectation ... here.   Want to learn more B2B marketing tips and tricks and how to grow your business? Why not check ...

    David Rowlands - 30/11/2021 - 16:21

  7. The B2B Marketing Awards 2021: Check out who won big

    by OneGTM. Most commercially successful campaign. ‘Markers, set, go!’ for O2 Business, by The Marketing ... leadership’ by Protolabs. Best limited-budget campaign. ‘The better-for-business zone’ for Zen Internet, ... channel marketing initiative. ‘The better-for-business zone’ for Zen Internet, by OneGTM. Best ...

    David Rowlands - 01/12/2021 - 16:29

  8. News: Hiscox launches card game to educate businesses about cyber security

    with the launch of No Phish, a new card game designed to help businesses learn about cyber readiness. No Phish ... against businesses rose from 38% in 2019 to 43% in 2020, with one in six firms attacked saying its ... contains card types like viruses, ransomware and business email compromise, each of which are combated ...

    David Rowlands - 30/11/2021 - 09:52

  9. How sales training and coaching can drive B2B success in 2022 and beyond

    coaching see 17% higher revenue growth over those that don’t, directly feeding into business success ... management Internal & External talent Business continuity and long-term growth are top priorities ... for every business, especially as we continue to find ways to re-invigorate business and sales pipelines ...

    Kevin O'Regan - 09/11/2021 - 10:37

  10. Are the 2020s the Decade of the Great B2B Rebranding?

    activation doesn’t create demand, they contend, rather it just helps businesses capture demand that already ... ground-breaking, business-building and differentiating campaigns ahead!  Admittedly, this is a lot to take in! Stay ... and sound alarm bells. Going forward, set a dual, integrated, mutually supportive course for your business ...

    Sue Mizera - 01/12/2021 - 10:47


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