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  1. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    As a marketing leader, if you’re not involved, build a case with helpful suggestions about how you’d like ...

    Joel Harrison - 21/11/2022 - 10:29

  2. Leaders Roundtable Batten down the hatches

    unable to say ‘no’. Various tactics were suggested for this, including banning meetings on a Friday, ... normal. So any suggestions that there might be a kind of ‘two speed’ B2B economy, with those whose ... of marketing right in a climate that has become cautious than normal. So any suggestions that there might ...

    scotty - 16/11/2022 - 10:21

  3. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

    involved in so much, and often unable to say ‘no’. Various tactics were suggested for this, including ... any suggestions that there might be a kind of ‘two speed’ B2B economy, with those whose offerings ...

    Joel Harrison - 20/10/2022 - 12:17

  4. Online marketplaces – Threat or opportunity for B2B vendors?

    of buyers say they will not go back to the old ways; many suggesting that their lives will be easier ...

    Kieron McCann - 24/10/2022 - 09:46

  5. How your peers are measuring marketing operations

    “Overly quantitative measures can be too restrictive,” suggests Helen Abramova, director, marketing ... Helene suggests, making it easier to define and monitor objectives robustly. “I set quarterly ‘big ...

    Simon Daniels - 25/07/2022 - 10:08

  6. How bad data in your CRM may be exposing you to a competitive ambush

    the current buying landscape. Use the buyer calls I suggested above to compare your picklists to buyer ...

    Willem Maas - 14/07/2022 - 15:54

  7. How to make your B2B marketing more creative

    Ahead of his joint Ignite London session with Brian Macreadie, David McGuire suggests three steps to get ... session with Brian Macreadie, David McGuire suggests three steps to get more creative work from your team ...

    David McGuire - 13/06/2022 - 11:38

  8. Why the diversity of thinking will dominate the future of creativity in the experience economy

    Commission for Employment and Skills suggests fairer access to jobs and a more diverse workforce would help ...

    Jason Fletcher - 10/06/2022 - 16:49

  9. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    context, and suggests that change-aversion can extend right the way across a business- from the kind ... some surveys suggest up to 25% of a company’s staff will resist typical change management, wherein ...

    Sue Mizera - 10/06/2022 - 08:58

  10. It’s time for B2B organisations to catch up on personalisation

    suggesting products and services that may be relevant to them, helping them to be more successful ...

    Kieron McCann - 31/05/2022 - 10:25

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