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  1. Why you need emotional marketing in 2022

    suggest it will achieve the desired outcome, neuroscientists are better placed to say how the human ...

    David Rowlands - 20/01/2022 - 08:51

  2. Five ways AI impacts demand generation

    to make it easy to give personalised suggestions based on what they know about you so far. Self-nurturing ... content suggestions are great for remembering why people came to your website in the first place. ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. Improving CX with revenue enablement

    to make better use of this data. I am suggesting that the amount of engagement and therefore data, ... increases as they become a customer. I am also suggesting that ownership gradually shifts from ... to the fore. Now, there will be some individuals concerned by the level of data tracking being suggested here ...

    Adam Mincham - 10/01/2022 - 09:12

  4. Practical magic: Cooking up a potion for success for your ABM programme

    Elise suggested trying to invite any relevant people to the call that have a stake in the account’s ... part; Jenny suggested giving them the role of the customer, allowing them to validate or challenge ... momentum. She suggested holding the second session one to two weeks after the first. You should allow ...

    David Rowlands - 07/01/2022 - 09:03

  5. The tautology of marketing operations job titles

    As suggested though, MOps should encourage and facilitate this mindset of innovation across marketing ...

    Simon Daniels - 03/12/2021 - 08:47

  6. Four game-changing insights driving customer acquisition in a digital world

    from the book Sticky Branding by Jeremy Miller and suggests that approximately 3% of your market ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    Surprised? These are the steps we strongly suggest:  Conduct MM prior to building a martech stack ...

    Sue Mizera - 19/11/2021 - 09:34

  8. The data and science you need to know when approaching ABM email marketing

    Tim suggests sprinkling personalised video into your touch patterns to make these emails stand out ... were more invested and serious,” Tim outlines. He suggests that the interactive assessment potentially ...

    David Rowlands - 16/11/2021 - 09:39

  9. How to approach your ABX strategy

    Leanne suggests the use of programmes such as Salesforce and Demandbase. Ideal customer profile: ...

    David Rowlands - 10/11/2021 - 10:57

  10. How sales training and coaching can drive B2B success in 2022 and beyond

    roles from multiple departments. What’s more, Gartner research suggests that B2B buyers spend only 17% ...

    Kevin O'Regan - 09/11/2021 - 10:37

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