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1. Live reaction: Can ChatGPT write your B2B copy?

   Kessler and Maureen Blandford; the AI has spoken. Let’s see if suggesting a writer can make it change its ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

2. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

   and compelling – I’ve distilled the standout comments and suggestions into a 10-step checklist which is available ... More generally, look out for new formats, mechanisms or techniques and suggest how these can be used ...

   Joel Harrison - 14/12/2022 - 10:59

3. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

   in their heads each time they went to source materials. I’m not suggesting this would work in all B2B scenarios ...

   Joel Harrison - 15/12/2022 - 14:06

4. Leaders Roundtable Batten down the hatches

   unable to say ‘no’. Various tactics were suggested for this, including banning meetings on a Friday, ... normal. So any suggestions that there might be a kind of ‘two speed’ B2B economy, with those whose ... of marketing right in a climate that has become cautious than normal. So any suggestions that there might ...

   scotty - 16/11/2022 - 10:21

5. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

   As a marketing leader, if you’re not involved, build a case with helpful suggestions about how you’d like ...

   Joel Harrison - 21/11/2022 - 10:29

6. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

   involved in so much, and often unable to say ‘no’. Various tactics were suggested for this, including ... any suggestions that there might be a kind of ‘two speed’ B2B economy, with those whose offerings ...

   Joel Harrison - 20/10/2022 - 12:17

7. Online marketplaces – Threat or opportunity for B2B vendors?

   of buyers say they will not go back to the old ways; many suggesting that their lives will be easier ...

   Kieron McCann - 24/10/2022 - 09:46

8. How your peers are measuring marketing operations

   “Overly quantitative measures can be too restrictive,” suggests Helen Abramova, director, marketing ... Helene suggests, making it easier to define and monitor objectives robustly. “I set quarterly ‘big ...

   Simon Daniels - 25/07/2022 - 10:08

9. How bad data in your CRM may be exposing you to a competitive ambush

   the current buying landscape. Use the buyer calls I suggested above to compare your picklists to buyer ...

   Willem Maas - 14/07/2022 - 15:54

10. How to make your B2B marketing more creative

    Ahead of his joint Ignite London session with Brian Macreadie, David McGuire suggests three steps to get ... session with Brian Macreadie, David McGuire suggests three steps to get more creative work from your team ...

    David McGuire - 13/06/2022 - 11:38

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