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  1. Why SMBs are looking for guidance and support from B2SB marketers

    General B2B marketing Marketing department Master- Strategy & Evolution Skills and competencies Strategy The landscape of small business – where, how, when they work, shop, and sell – has forever changed. Small businesses are seeking help planning, ex ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. Are the 2020s the Decade of the Great B2B Rebranding?

    this is heady, provocative stuff!  To support their perspective, the B2B Institute cites five key virtues ... hand-in-glove! With brand and activation/tech in mutual support, look forward to a lot more exciting, potentially ... about customer intimacy and centricity? What journey, what customer experience do they support? What ...

    Sue Mizera - 01/12/2021 - 10:47

  3. News: Feefo appoints new CMO to drive growth and overseas expansion

    and reviews platform supports over 4,000 brands across the UK, USA and Australia including household names ...

    David Rowlands - 30/11/2021 - 16:39

  4. How to realise the full potential of sustainability marketing

    they will endorse a brand if they show they are acting on their values. And 66% would support a company ... and better describe your brand values to end customers. As your clients see this focus, they will support you ... financial returns and risk mitigation, can support your marketing efforts.  Use proactive, values-driven ...

    Leeya Hendricks - 26/11/2021 - 09:41

  5. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    'why?' — and proceed to probe what we’re calling the SDT’s 'motivation stack' in support ... and emotional support, are effectively 'enablers of happiness.' (Recall, according to SDT, ... to develop and support this. HighKit brought their intimacy with cyclists into the brand’s total offering, ...

    Sue Mizera - 19/11/2021 - 09:34

  6. The data and science you need to know when approaching ABM email marketing

    There’s no data to support it,” Tim maintains, highlighting a clear link between the email format most ... telling a story using supporting visuals, such as a whiteboard.  Candidates’ brain reactions were examined ... their areas of concern- an argument supported by the fact that those who downloaded the e-book took a sales ...

    David Rowlands - 16/11/2021 - 09:39

  7. Unconventional ways of getting customer insight

    changed. New customer needs were uncovered, and new verticals suddenly needed our support.  We were able ...

    Kate Cox - 15/11/2021 - 09:25

  8. Four tips and tricks to think differently about content management and improve digital experiences

    strides to bridge this divide between marketing and IT, while harnessing technology that supports greater ... plugged into the ecosystem can also support the multichannel strategies that will bring about ...

    Kieron McCann - 10/11/2021 - 14:59

  9. Mastering ABM: Lessons learned from several masters of ABM

    to understand how they set up their ABM team, what their budget looks like, if they have executive support, how ... their budget looks like, if they have executive support, how they measure success, and more. This report ...

    Daniela fernandes - 09/11/2021 - 11:25

  10. How to approach your ABX strategy

    ABX leadership team,” Leanne states. This team not only supports driving your ABX programme through ...

    David Rowlands - 10/11/2021 - 10:57

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