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  1. Brand guidelines: When should you start breaking the rules?

    ultimately end up sucking the life force out of the very brands they’re supposed to protect. Of course, ...

    Danny Philamond - 04/08/2022 - 09:46

  2. The Croc on winning Gold for ‘Best use of creative’

    was carefully considered. I suppose the most rigid situation we had to navigate was shooting the hero film under ...

    David Rowlands - 03/05/2022 - 08:42

  3. The Great Customer Resignation: Is AI the key to holding onto your customers?

    user-friendly. Technology is supposed to make work more efficient and is especially vital now, as we rely even ...

    David Rowlands - 14/04/2022 - 08:18

  4. News: AnywhereWorks Pledges People, Not Bots in bid to put people back into businesses

    with a supposedly helpful bot. The commitment comes after an independent global survey revealed the shocking state ...

    David Rowlands - 01/02/2022 - 08:30

  5. How pandemic pivots are forging the future of sales

    However, the technology that is supposed to empower sales professionals can itself be a barrier ...

    James Frampton - 18/03/2022 - 13:41

  6. Five predictions on data changes to future-proof your 2022

    is ‘what will we do now?’. How are we supposed to understand our customers and future proof our tech stack ...

    Jon Clarke - 20/12/2021 - 12:01

  7. It’s easy to judge, right?

    been entered. One of them didn't even have any objectives at the front. How am I supposed to judge ...

    Matt Garisch - 15/09/2021 - 09:41

  8. The 5 new rules of marketing in a downturn: Rule #1 From pandemic to recession, how marketers can capitalise during tumultuous times

    marketing in any downturn requires challenging what you “think” you're supposed to do and looking ...

    Ted Kohnen - 11/05/2021 - 20:32

  9. Q&A with Leaders Forum keynote speaker, Joe Ippolito, IBM

    of the interview where I’m supposed to sell the session but, in truth, I’d probably be giving myself too much ... and there’s at least a decent chance I’ll accidentally swear. I suppose that’s worth tuning in for. In your ...

    David Rowlands - 07/09/2020 - 10:54

  10. Why customer success will be vital in 2021

    when you are not delivering what you’re supposed to.” Customer support served as a quick fix bandage, ...

    Kavita Singh - 11/03/2021 - 11:28


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