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  1. How marketers can achieve personalisation without third-party data

    users—to drive their marketing strategies. These surface-level web analytics lack context, do not provide ...

    Adam Greco - 05/09/2022 - 16:24

  2. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    Wimbledon’s Match Insights platform surfaced real-time insights about every singles match, demonstrating IBM’s ...

    Jonathan Turner - 20/07/2022 - 09:29

  3. Five features B2B companies should look for in a marketing automation software

    is essential because it helps surface those prospects in a database that are most actively engaged ... their way to the sales team for follow up. 3. Automated lead assignment Surfacing the hottest leads within ...

    Tom Ryan - 27/06/2022 - 16:15

  4. How to be creative in no ways that AI can

    will surface the interesting ones.  There’s no ‘artificial creativity’  Any sort of edge you think you might ...

    Jason Miller - 29/06/2022 - 09:09

  5. Why the diversity of thinking will dominate the future of creativity in the experience economy

    only just begun to touch the surface by fuelling creative thinking through diversity and different life ...

    Jason Fletcher - 10/06/2022 - 16:49

  6. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    surfaced 1500 net-new initial senior contacts to target.  Foundational messaging defined the story arc ...

    David Rowlands - 14/06/2022 - 11:16

  7. Ignite USA: A baptism in employer brand

    Reshuffle, and sometimes it can be a very surface level conversation- people asking for more money, benefits, ...

    David Rowlands - 12/05/2022 - 14:50

  8. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

    engineering, however, have only skimmed the surface in terms of the deeper issues companies face when trying ...

    Amnon Mishor - 03/05/2022 - 15:35

  9. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    female employees for International Women’s Day. For Andrew, identifying the surface-level ‘washing’ from ...

    David Rowlands - 05/05/2022 - 09:00

  10. The Croc on winning Gold for ‘Best use of creative’

    efforts, these are all stories where the emotion is right on the surface. It’s something tangible. ...

    David Rowlands - 03/05/2022 - 08:42


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