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  1. How to create an employee advocacy programme and your nail social content

    are actively doing this. What are some of the wider key issues surrounding your session? What will marketers ... to be surrounded by inspiring leaders and truly learn. As a young professional in the space, I’m looking forward ...

    David Rowlands - 01/06/2022 - 10:32

  2. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

    with their surroundings (chat, email, mobile apps, product logins, Slack channels, Zoom chats, etc.). We’re left ... analysis and science surrounding network analysis. The truth complex: Use AI to sift through your ‘fake ...

    Amnon Mishor - 03/05/2022 - 15:35

  3. Universal identity resolution is a myth. It’s also a bad idea

    persists. Marketers should be sceptical about the hype surrounding dozens of single-point identity ...

    Ray Kingman - 05/11/2021 - 09:31

  4. What’s in store for B2B marketing in 2022?

    that are surrounding us right now.  How many smart devices are near you now? Your phone, Alexa, smart sockets, smart ...

    David Rowlands - 07/01/2022 - 15:27

  5. Awards case study: Find out how Agent3 nabbed the award for ‘Best use of account-based marketing’

    Party data analysis, and intent signals, underpinned by stakeholder mapping research Surround: Built out ... for this campaign, ie: phase 1: Account prioritization, phase 2: Surround: Digital air cover activation and phase 3: ...

    Kavita Singh - 02/06/2021 - 12:29

  6. The post-pandemic pivot to digital means more influence marketing is going in-house

    maturity of the technology ecosystem surrounding it. An unknown segment only ten years ago, IM technology ... of the technology ecosystem surrounding it. An unknown segment only ten years ago, IM technology now powers ...

    Steven Spieczny - 04/02/2021 - 09:39 - 1 comment

  7. Why customer success will be vital in 2021

    was such a hit. There is a natural curiosity surrounding customer success In the most basic sense of the word, ... success was such a hit. There is a natural curiosity surrounding customer success In the most basic sense ...

    Kavita Singh - 11/03/2021 - 11:28

  8. What you missed at B2B Marketing Ignite USA 2021

    statements about the events surrounding George Floyd. Lauren reiterated: “This isn’t about politics; it’s ...

    David Rowlands - 07/06/2021 - 12:09

  9. Here were some key diversity themes we discussed at Ignite USA

    surrounding George Floyd. Lauren reiterated: “This isn’t about politics; it’s about humanity.” However, ...

    Kavita Singh - 17/06/2021 - 09:56

  10. Award case study: Natalie Scherer drives data-driven marketing forward as young B2B marketer of the year

    marketing digital media campaign with audience-specific sales enablement and assets digitally surrounding ...

    Kavita Singh - 02/06/2021 - 10:59

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