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1. Eight essentials for a successful global marketing rebrand

   sustainability, company culture, customer experience and relationships, so aligning corporate strategy with your ... includes values and goals around sustainability, diversity, equity and inclusion. A 2021 Edelman Trust ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

2. News: Lesniak Swann first B2B agency to achieve PAS 2060 carbon neutral certification

   to opt for partners who act sustainably and future-orientated- this means they are assured of that when ...

   David Rowlands - 12/01/2023 - 10:05

3. Live reaction: Can ChatGPT write your B2B copy?

   to sustain more than a single article. In conclusion? AI is impressive – but good content still needs ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

4. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

   and competencies in this space will help our UK team to meet increasing demand for our sustainability ...

   David Rowlands - 22/11/2022 - 11:07

5. The Tao of buyer-centric B2B marketing: The seven principles you need to know

   reliable and sustainable choices, like consolidating down to tools that bring teams together around ...

   Mary Gilbert - 21/11/2022 - 11:12

6. How to unlock green growth

   & Company, reflect on driving a sustainable agenda. The case for sustainable business practices ... green technology and sustainable supply chains, but also through more efficient, long-term practices. ... sustainability affects everyone from investors, employees, and suppliers at an individual company level to, ...

   Anonymous (not verified) - 16/09/2022 - 11:16

7. The Global ABM Conference 2022: What you missed out

   applies to ABM on a fractal basis. You can find out more about delivering sustainable, profitable ABM ...

   David Rowlands - 08/11/2022 - 12:09

8. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

   literally build it within the Metaverse, sales could walk around it. You’d save on flights, sustainability ...

   David Rowlands - 01/11/2022 - 08:16

9. News: HCLTech launches new brand positioning of supercharging progress

   of the organisation to advance the aspirations of our people, contribute to a sustainable planet and uplift local ... where we operate and a sustainable planet for the generations to come.” “Supercharging Progress captures ...

   Anonymous (not verified) - 27/09/2022 - 09:01

10. Forget everything you (think you) know about ABM

    on delivering sustainable, profitable growth with your top accounts, and I’m hoping it will help to reset ... focus delivers sustainable growth. Can you tell us more about that? My new book is titled Account-based ... growth: Unlocking sustainable value through extraordinary customer focus. When I talk about sustainable ...

    David Rowlands - 18/08/2022 - 15:17

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