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  1. How to realise the full potential of sustainability marketing

    success CX Companies have an opportunity to enhance brand value by building sustainability strategy ... sustainability brings to business. As well as protecting societies and natural resources, a joined-up ... sustainability strategy helps make customers more loyal and improves your brand identity. A host of research ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. News: Feefo appoints new CMO to drive growth and overseas expansion

    follows a period of sustained growth for the company and the acquisition of the customer reviews business, ...

    David Rowlands - 30/11/2021 - 16:39

  3. Taking the pulse of your brand and communications

    local charities or environmental sustainability goals. Once this purpose is defined, we can move onto ... to be and charting a path to get there, especially if there is a belief in long-term sustainable profits over ...

    Mercè Cozens - 27/10/2021 - 09:57

  4. Marketing process improvement isn’t just for the tough times

    they are pedalling downhill – gaining ever more speed. This isn’t always sustainable, so today we look at why ... ever more speed. This isn’t always sustainable, so today we look at why marketing process improvement ...

    Steven Cozens - 29/09/2021 - 09:55

  5. News: Supplier ecommerce sites are failing B2B buyers

    highlights the importance of sustainable supplier relationships, which don’t end after the purchase is made. ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  6. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    sustainable, long-term advantages. This naturally begets the question: if everybody’s creating new, different ...

    Lucy Gillman - 01/10/2021 - 09:45

  7. How employee engagement can help B2B organisations grow

    customers. For B2B businesses to sustain, companies must invest in client nurturing and prioritising customer ...

    Braja Roy - 15/09/2021 - 12:22

  8. Does diversity training actually work?

    they need to rewire their brain. But will tactical one off training have a sustainable impact long term? ...

    David Rowlands - 13/09/2021 - 13:57

  9. Creativity leads to better results

    ideas that are sustainable over a longer duration and free from dreaded cliches. Traditional creative ...

    Jack Mann - 22/07/2021 - 11:10

  10. Why you need to take the next step in your relationship (with HR)

    businesses achieve a cost-effective, reliable and sustainable energy future, predominantly via its ...

    David Rowlands - 09/09/2021 - 08:59

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