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  1. How to realise the full potential of sustainability marketing

    the needs of consumers, 60% of whom want companies to turn ESG talk into action. Substantiation of ESG ...

    Leeya Hendricks - 26/11/2021 - 09:41

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    as if with a friend, as they feel you genuinely understand them, talk immediately to them and care about them.  Pipe ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    management and that’s your game, get replying. Developing a hashtag, running contests or talking to your ...

    John Allen - 17/11/2021 - 08:39

  4. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    need to capture the high ground in the account team – talking about how we want to be positioned ...

    Bev Burgess - 05/11/2021 - 10:30

  5. The 360-degree customer view: What does it mean and how can you actually achieve it?

    for years, but very few of them have actually delivered anything close to it. “I think people talk about ... it, but what even is it? “I think a lot of organisations talk about a 360-degree view, but I also ...

    David Rowlands - 04/11/2021 - 11:22

  6. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    General B2B marketing Professional development Master- Strategy & Evolution Internal & External talent In a recent B2B Marketing Podcast, David Rowlands, editor at B2B Marketing, spoke with Wipro’s new Europe CMO and Propolis member, Bonnie Pelosi ...

    Lucy Gillman - 01/10/2021 - 09:45

  7. ABM expert Robert Norum on how to run your ABM pilot

    marketing in terms of engaging the customer in topics that they want to talk about rather than things we ... effective ways to engage clients, to talk to them and to ultimately build a relationship which leads ...

    Lucy Gillman - 26/10/2021 - 16:39

  8. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    specialist. Matt talks about how he approached the acquisitions: key selection criteria, ensuring a smooth ... and tech marketing specialist. Matt talks about how he approached the acquisitions: key selection criteria, ...

    Lucy Gillman - 08/10/2021 - 10:04

  9. News: Supplier ecommerce sites are failing B2B buyers

    product images or videos (30%), and an inability to talk to someone or ask a question (28%) were ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  10. Thinking of starting a B2B podcast? Ask these three questions first

    the planning for our new podcast format. We needed to talk to smart B2B marketers (and smart people who ... influence them). And we needed them to talk about something objectively useful, related to creating great ... in compiling a jaw dropping guest roster, simply by giving artists an opportunity to talk about something ...

    David McGuire - 20/10/2021 - 09:34

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