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  1. How CogniClick can personalise your content for ABM success

    clients get to grips with the platform As Helen admits, taking on new bits of technology is easier said ...

    David Rowlands - 26/11/2021 - 14:56

  2. Planning for 2022: An interview with Mercè and Steven Cozens

    the strategies, plans and metrics to achieve it. DR: Are there any particular strategies, tactics and technologies ... caution that many technology solutions are not a replacement for good sales and marketing and are similar ...

    David Rowlands - 19/11/2021 - 10:26

  3. How to approach your ABX strategy

    and technology you should be on the lookout for. ABM vs. ABX: What’s all the fuss about? ABM is in a stage ... that account-based foundation and all the technology and pieces of data you need to successfully build that. Find: ... Leanne recommends having alerts sent out at each stage of the buyer cycle. Technology can help automate ...

    David Rowlands - 10/11/2021 - 10:57

  4. Gilroy

    spanning over 40 years, we work directly or in partnership with many of the world’s leading technology ...

    Daniela fernandes - 19/11/2021 - 14:11

  5. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    their desired customers across multiple digital touchpoints, this quisition aims to provide data and technology ... a powerful combination of data, technology and insights that help clients better target and engage audiences ... of the business of wrangling data and technology, and back to engaging with their customers and prospects to drive ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and technology in their offering; emotionally delivering empathy and understanding in their service, communities ... and technology (“top and beautiful”) anticipate elite cyclists’ needs for all day rides (pockets, zips for keys ... The focus on technology rather than the human element- people, customers and consumers.  The result ...

    Sue Mizera - 19/11/2021 - 09:34

  7. Four tips and tricks to think differently about content management and improve digital experiences

    own technology, siloed asset management systems can arise. And because assets are commonly shared ... strides to bridge this divide between marketing and IT, while harnessing technology that supports greater ... and information technology (54%). 4. Partner enablement  It’s important to highlight that together with DAM, ...

    Kieron McCann - 10/11/2021 - 14:59

  8. Universal identity resolution is a myth. It’s also a bad idea

    Digital General B2B marketing Marketing technology Professional development Master- Data Strategy, ... just a technological challenge, it’s also a non-starter from a business standpoint because nobody wants ...

    Ray Kingman - 05/11/2021 - 09:31

  9. Mastering ABM: Lessons learned from several masters of ABM

    for success. How to strike the balance between ABM technology and ABM strategy. Establish just how mature your ...

    Daniela fernandes - 09/11/2021 - 11:25

  10. The 360-degree customer view: What does it mean and how can you actually achieve it?

    different places comes into one report that this individual can see.” Cloud technology – a better way? So, ... the CX is destined to only get worse. In this sense, cloud technology is not just a case of putting ... but they know that in order to truly take advantage, they’ve got to be more lockstep with certain technologies ...

    David Rowlands - 04/11/2021 - 11:22

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