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  1. How to get the best return on your marketing budget

    When financial growth slows, there is a tendency for brands to pull back on marketing spend. Whilst ...

    Jerusa Calliste - 13/12/2022 - 18:47

  2. Driving growth through CX

    a potential customer’s first experience on the company website, analysing browsing history and tendencies ...

    James Frampton - 01/11/2021 - 10:02

  3. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    in B2B, such as the loss of talent during the pandemic and tendency for agencies to go client side, ...

    Lucy Gillman - 08/10/2021 - 10:04

  4. Masks, martech and matching up to the big guys: How trust has changed in a pandemic world

    far from exhibiting exclusively rational, ordered decision tendencies across the DMU, individually ...

    Sara Stephen - 04/03/2021 - 08:35

  5. What can community marketing bring to the table? with Zapnito's Charles Thiede

    tendency to focus on features, which is great. Obviously, I think features are super important, but, ...

    Kavita Singh - 13/07/2021 - 10:30

  6. The Values Ladder as every successful CMO’s cynosure

    tendency, even a desire, we have to live up to our full potential: to take on challenges, fulfill ourselves, ... with these tendencies to fulfill ourselves, arete, also translated as “ideal character traits” or “moral virtues”, must ...

    Sue Mizera - 12/01/2021 - 15:18

  7. 10 behavioural biases that impact your customer journey mapping workshops

    confirming existing individual and organisational beliefs. 2. Authority bias The tendency to attribute ... voices are heard. 3. The  Dunning–Kruger effect The tendency for unskilled individuals to overestimate ... their own ability, and the tendency for experts to underestimate their own ability. Think ...

    Cameron Gunn - 07/08/2018 - 15:39

  8. Clash of the Tech Heads

    Their motivations and tendencies Their internal relationships with peers Where they go for tech product information ...

    minesh.mistry_354001 - 23/01/2020 - 11:02

  9. LinkedIn is used as marketing and sales tool, not networking

    of membership and belonging and the quality was higher. Due to a natural tendency to accept new contacts to grow ...

    Kavita Singh - 06/02/2020 - 16:05

  10. NEWS: Marketers struggle to get down with kids

    to millennials' features have the tendency to patronise everyone involved, it has emerged. The publication of best ... messages and make them colourful.” 'How to market to millennials' features have the tendency ...

    Oliver Matejka - 08/04/2016 - 11:12

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