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  1. Live reaction: Can ChatGPT write your B2B copy?

    for free. And – most shocking of all – they might not actually be terrible, or even awkward. You’d still ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  2. Jon Moger on what it takes to make a successful global brand

    continues. “It’s terrible management clichés, but if you’ve got the right culture across the team, everyone ...

    David Rowlands - 24/03/2022 - 15:04

  3. 16 essential quality checks for your B2B content

    the one that has to review it – is that it’s all terribly subjective. Your view of what “good” looks like ...

    David McGuire - 25/03/2022 - 09:33

  4. Just what is a fronted adverbial – and what can it do for your B2B copy?

    until Michael Gove insisted they were not only real, but terribly important for all eight-year-olds ... I’d never heard of such a thing until Michael Gove insisted they were not only real, but terribly ... insisted they were not only real, but terribly important for all eight-year-olds to know. But when ...

    David McGuire - 23/02/2021 - 10:41

  5. Marketing operations is not martech and what is martech anyway?!

    I’m a terrible tease – so  sign-up now, registration is free! Accepting the importance of marketing ... research- I know, I’m a terrible tease – so  sign-up now, registration is free! Accepting the importance ...

    Simon Daniels - 22/03/2021 - 10:26

  6. Authentic, helpful, humble and human* – the keys to great B2B messaging in the era of coronavirus

    in 2020? And perhaps more importantly, what does terrible look like? These are just some of the questions ... more importantly, what does terrible look like? These are just some of the questions we posed at our ...

    Joel Harrison - 11/05/2020 - 10:52

  7. Q&A with Leaders Forum keynote speaker, Joe Ippolito, IBM

    up. In response to Covid-19, I was surprised by how many companies came out with truly terrible ...

    David Rowlands - 07/09/2020 - 10:54

  8. What B2B marketers need to know about social selling

    of it Social selling is terribly misnamed. It actually has very little to do with selling, and everything to do ...

    Paul Snell - 02/06/2018 - 10:07

  9. LinkedIn relaunches Groups feature on website and app

    video content. What B2B marketers need to know about social selling Social selling is terribly misnamed. ...

    Rebecca Ley - 13/09/2018 - 11:40

  10. Hootsuite uncover 5 social trends for 2019

    is terribly misnamed. It actually has very little to do with selling, and everything to do with marketing. ...

    Molly Raycraft - 12/12/2018 - 14:43

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