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  1. Why you need emotional marketing in 2022

    Evolution Analytics Customer success CX In a recent interview, Think Beyond ’s Steven Cozens outlines why ... you think creates a buzz goes out alongside a glitzy, high-impact brand-building campaign, and people ... Businesses really need to think about the coherence of messaging against their brand personality. Sometimes, ...

    David Rowlands - 20/01/2022 - 08:51

  2. Three demand generation focus areas you need to know

    think about campaigns. The days when companies could track their success based on click-throughs ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. Barbara Stewart on nailing your CX in 2022

    hacking, digital marketing, we started gamifying CX rather than thinking about what somebody needs and how ... to work. However, for Barbara, it’s now time to think long-term.  2022 brings with it the opportunity ...

    David Rowlands - 18/01/2022 - 08:48

  4. 10 lessons learned after 10 years of modern selling

    forward from this moment.   10. Think global, not local We all had to adapt to the world of remote working ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  5. Abhi Morjaria on diversity and inclusion in B2B spheres

    are focusing more and more on socio-political issues through their marketing. Where do you think that B2B comes ... and getting it wrong? I think authenticity is a key trait. I don’t think all B2C have nailed it, quite far ... for a homogenous work environment and sameness thinking, leading to disabling diversity and an enemy of creativity, ...

    David Rowlands - 12/01/2022 - 14:12

  6. Eight areas that marketing need to focus on to future-proof their 2022

    finger on the pulse of what our prospects and customers are thinking and wanting from our service. A good ...

    Kate Cox - 10/01/2022 - 15:16

  7. Improving CX with revenue enablement

    work together more seamlessly. I have had to challenge my thinking on where valuable first-party data ...

    Adam Mincham - 10/01/2022 - 09:12

  8. Practical magic: Cooking up a potion for success for your ABM programme

    to be there and when, it’s good to think about it in two key elements—what expertise the person brings, and what role ... yourself some time to sense check things internally, coordinate with various people and start to think ... to deliver.  Think about: Is there an opportunity for you to accelerate an existing transformational ...

    David Rowlands - 07/01/2022 - 09:03

  9. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    for marketing. LG: As an introductory question, why do you think there’s such a spate of resignations ... During the pandemic, I think it’s fair to say that marketers have had to quickly learn a lot of new ... on deck during Covid. With that in mind, do you think it’s harder to find marketers that are qualified ...

    David Rowlands - 17/12/2021 - 15:04

  10. A linguistic exploration of the name Propolis

    ever stopped to think about what the word Propolis really means? You might be surprised! "What’s ... out Propolis now! Propolis is B2B Marketing’s exclusive community site. Have you ever stopped to think ...

    Sue Mizera - 15/12/2021 - 09:24

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