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  1. Eight essentials for a successful global marketing rebrand

    and I think of myself as spanning Asian and European cultures. What inspires and helps me is a deeper ... talent  Branding agencies can truly add value, innovative thinking and strategic advice, but don’t risk ... to the World Health Organisation.  When it comes to accessibility, we might think of mobility impairments ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  2. Live reaction: Can ChatGPT write your B2B copy?

    for answers instead? Come to think of it, what will it mean for websites, if Google becomes obsolete? That’s ... it's time to embrace your inner rebel and think outside the box...” I wonder if the fact it’s resorting ... a writer When I think about my own writing team, and the work we do for B2B tech firms, I haven’t seen much ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  3. Revenue operations manager

    Excellent ability to think strategically an operationally, embraces change and drives for results ...

    Jennie Barrick - 12/01/2023 - 15:20

  4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    are unique in their roles as they cover wholly similar territory – the customer. Think about it, what other ... their ‘necks are on the line’  — it’s not just cost or turf that they’re thinking about or a lack ... are key indicators of our competitive advantage.”  “What do you think the Board will think? Shareholders? ...

    Sue Mizera - 15/12/2022 - 08:40

  5. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    marketing world. 2. Celebrate innovation, challenge conventional thinking and seek out new ideas   Encourage ... team members to identify brands that they think are doing interesting things, and report back on these. ...

    Joel Harrison - 14/12/2022 - 10:59

  6. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    that you think comprehensively and holistically, right from the start. You will continue to bring the modes ... into sharper focus and more intense alignment through iteration and recursion as you develop your thinking ... to rouse, startle and shape new thinking, attitudes and behaviours. It should ignite our enterprise ...

    Sue Mizera - 08/12/2022 - 10:09

  7. Transforming your promise into your brand DNA

    and scalable. Think about your message Once the brand purpose is settled, your team should start to generate ... identity. Figuring out the key differentiators and highlighting them. Think about why you’re the best, what ...

    Zsofia Raffa - 29/11/2022 - 10:41

  8. How Quarry won two Golds at the Elevation Awards for their work with ZS Associates

    Download this now Shift happens. The past few years have witnessed seismic changes in how we think about ...

    Jerusa Calliste - 22/11/2022 - 17:07

  9. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    customers while facing new challenges, B2B marketers are going to have to think more holistically ... to the customer journey. For example, the winter of hibernation, deep thinking and research to decide what ...

    Mary Gilbert - 21/11/2022 - 11:12

  10. Leaders Roundtable Batten down the hatches

    sentiment, and then recheck it, regularly. Do you really know what your customers are thinking and feeling? ...

    scotty - 16/11/2022 - 10:21

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