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1. Live reaction: Can ChatGPT write your B2B copy?

   again, I’ve read these words – or words very like them – a thousand times since working in this industry. ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

2. Transforming your promise into your brand DNA

   memories. Everyone remembers that NVIDIA started in gaming – and look at where they are now. Thousands ...

   Zsofia Raffa - 29/11/2022 - 10:41

3. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

   multi-location events with hundreds of thousands of attendees, but used the platform to host their own flagship ... event, Virtually Live, complete with thousands of attendees and dozens of sessions, both pre-recorded ... one-of-a-kind events with hundreds of thousands of participants to webinars, town-halls, SKOs, and multi-day ...

   David Rowlands - 07/07/2022 - 15:01

4. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

   Martech Marketing operations Aruba has a strong demand-generation function generating thousands ... demand-generation function generating thousands of responses a quarter. Traditionally, these were scored, qualified, ...

   David Rowlands - 07/07/2022 - 12:35

5. Under the hood of Amex’s success with small businesses

   and Shaquille O’Neal expanded to “something enormous that’s bringing hundreds of thousands of people ...

   David Rowlands - 10/08/2022 - 10:13

6. Five features B2B companies should look for in a marketing automation software

   is no easy feat. There are thousands of automation tools available and not all of them are the right fit ... marketing automation software for a B2B company is no easy feat. There are thousands of automation tools ...

   Tom Ryan - 27/06/2022 - 16:15

7. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

   engagement rate, brought in thousands of new senior-level contacts, opened the door for new meetings ... in the industry. Relationships: B2E generated active engagement across all 30 target accounts, brought in thousands ...

   David Rowlands - 14/06/2022 - 11:16

8. Paying attention to your brand is always on trend

   consistency delivered through thousands of individual sellers who are responsible for the most valuable brand ...

   Diane Hund - 25/04/2022 - 17:07

9. What you need to know to turn B2B marketplaces into your number one marketing tool

   are structured like the tyre market, with a few thousand users and usually only around a dozen vendors.  Thus, ...

   Alexander Graf - 06/04/2022 - 12:56

10. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

    easily number thousands into millions. Items/price points, of course, vary but our decision-times can ... are gatekeepers for hundreds to thousands of people; the end user is often a distance away in time and place.  3. ... ticket items.” Thousands of people along the value chain will be affected by your purchase-decisions; ...

    Sue Mizera - 25/04/2022 - 09:55

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