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  1. B2B Marketing Awards 2021: Check out the winners here!

    and PR agency of the year, B2B Marketing hosted a grand total of 28 awards.  Headline sponsor Gravity ... Global was nominated for a whopping 20 categories, bringing home a total 10 awards. Winner of the Grand ...

    Daniela fernandes - 26/11/2021 - 12:11

  2. Planning for 2022: An interview with Mercè and Steven Cozens

    from total revenue and the number of new and existing customers, SQOs, SALs, MQLs and inquiries. Once ...

    David Rowlands - 19/11/2021 - 10:26

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    performs. Capturing the totality of the experience of brand in context, in a sort of dynamic yin/yang, would ... to develop and support this. HighKit brought their intimacy with cyclists into the brand’s total offering, ...

    Sue Mizera - 19/11/2021 - 09:34

  4. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    B funding, bringing the total funding to £113 million in less than 18 months. One of the largest investments ... virtual events platform Hubilo has raised £92 million in Series B funding, bringing the total funding ...

    David Rowlands - 13/10/2021 - 11:51

  5. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    brought their intimacy with cyclists into the brand’s total offering, seamlessly interweaving ...

    Sue Mizera - 13/10/2021 - 09:49

  6. How to develop more effective alliance partner sales tools

    and recognise those benefits as a significant contributor to their total ROI. Examples of joint sales tools used ...

    Rod Griffith - 06/10/2021 - 12:01

  7. 5 things you need to know about the future of CX

    a shift into this world that’s a totally different platform for engagement, commerce, play and shopping.” ...

    David Rowlands - 04/10/2021 - 15:35

  8. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    is actual customer data that can not only help us to make predictions about the total market size ...

    David Rowlands - 28/09/2021 - 13:42

  9. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    performs. Capturing the totality of the experience of brand in context, in a sort of dynamic yin/yang, would ...

    Sue Mizera - 15/09/2021 - 11:07

  10. News: Kingpin and The Marketing Practice join forces

    by connecting the dots between brand, digital, media, ABM and demand marketing all underpinned by a total ...

    David Rowlands - 09/09/2021 - 10:52

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