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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    management combined the names of the two companies into one new name – for a total of 15 letters! – which ... and by total chance, these results, which were obtained completely independently and naturally, pointed ... and stamp their creations. (Think artists or musicians, occupying similar milieux and yet providing totally ...

    Sue Mizera - 09/03/2023 - 11:16

  2. Leaders Roundtable Batten down the hatches

    purchase scrutiny – such as deeper forms of technical output, showing things like total cost of ownership? ...

    scotty - 16/11/2022 - 10:21

  3. How marketers can achieve personalisation without third-party data

    Unfortunately, some marketers are still depending on vanity metrics—think web visits, downloads and total ...

    Adam Greco - 05/09/2022 - 16:24

  4. The importance of brand personality in B2B – and how to find yours

    in their use. Vanilla ice cream, a golf game, an old BMW and a wild stallion were the startling and totally ...

    Sue Mizera - 25/08/2022 - 14:16

  5. Tapping into the Internet of Behaviours (IoB): Why understanding buyers is key to unlocking B2B sales value

    spend 17% of the total purchase journey with sales reps, while 44% of millennials working in B2B ...

    Winnie Palmer - 15/08/2022 - 14:06

  6. Why the moon landing began with good branding

    is your ethos? How do you interact with one another, partners and customers? Total offering: In one, ...

    Sue Mizera - 03/08/2022 - 09:59

  7. People or personas? What B2B marketing can learn from B2C

    moment, so we'll need to feel totally secure about the business practices, ethics, and values ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  8. Propolis salary benchmark 2022

    The total average is £120,000. Payscale reports slightly lower CMO figures with an average of £99,604 (range ... of £23,000 (group three) to £33,000 (group one). The total average is £27,500. Indeed’s findings are slightly ...

    scotty - 22/07/2022 - 12:04

  9. News: The Martech Awards winners

    landscape. There were a total of 11 categories, and winners join the ranks of Adobe, HubSpot and Microsoft. ...

    David Rowlands - 08/07/2022 - 09:05

  10. News: B2B Marketing takes home two Gold wins at the Digital Publishing Awards!

    There were a total of 26 category winners for individual, team and publishing excellence across B2B and B2C. ... Diversification of Commercial Strategy’. As the AOP puts it: “This entry’s decision to invest in a totally new ...

    David Rowlands - 16/06/2022 - 15:23


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