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  1. News: Sentry Insurance launches 'What Can Be' brand campaign led by Merkle B2B

    Tournament of Champions live broadcast January 7 to 10. It will continue to run throughout 2021 as well.  ... will air with a series of TV spots set to air during the Sentry Tournament of Champions live broadcast ...

    Kavita Singh - 08/01/2021 - 10:37

  2. Sentry Insurance launches first TV advert in 30 years

    Tournament of Champions in January. Sentry recently signed a five-year agreement with PGA TOUR to sponsor ... the Sentry Tournament of Champions goal tournament. Stephanie Smith, VP of marketing and brand management: ...

    Molly Raycraft - 02/01/2018 - 14:02

  3. Canon to sponsor Rugby World Cup 2019

    sponsor of the 2019 Rugby World Cup, which will be hosted in Japan. The previous tournament – hosted ... will provide support to members of the press covering the tournament, including camera and lens maintenance ... is delighted to continue backing the tournament. "In addition to supporting professional photographers ...

    Oliver Matejka - 19/01/2017 - 11:41

  4. FedEx courts businesses with renewal of ATP World Tour sponsorship

    professional tennis circuit for men. The sponsorship deal covers 17 tournaments in 11 countries, and this year ... and doubles partnerships. Last year's tournament was won by Great Britain’s Andy Murray, who ... Tour, the elite professional tennis circuit for men. The sponsorship deal covers 17 tournaments in 11 ...

    Paul Snell - 27/02/2017 - 09:00

  5. Half Time Team Talk; A Tactical Response to Social Hijacking

    sponsors, including the social and political unrest before the tournament as well as the threat of ambush ... marketers. According to a Gorkana survey we conducted halfway through the tournament, only 31% of UK ... of the tournament. Now, two per cent may not sound like much, but the fact that awareness fell at all during ...

    Sarah Kemp - 18/09/2014 - 15:16

  6. The Beautiful Game

    that sponsorship of such a high-profile event is a valuable investment. Prior to the tournament, the Gorkana survey ... be considered: Pre-planned strategy: looking at how the brand activates before, during and after the tournament ... to the brand’s strategy to hijack the 2014 World Cup tournament and generate buzz on social media. Adidas adopted ...

    Sarah Kemp - 27/08/2014 - 10:58

  7. NEWS: B2B Marketing launches Rugby Scrumdown 2015 game

    Scrumdown 2015 is a score prediction game that gives you the chance to engage with the tournament and win ... news from the tournament, we’ll send you a weekly roundup of what’s going on. Make sure you have ...

    Alex Clarke - 14/09/2015 - 16:22

  8. SPONSORSHIP NEWS: IBM game and set for Wimbledon

    of Tennis' supplement ahead of this year's Wimbledon tennis tournament. The deal is part of a wider ... of the tournament, will be accompanied by a series of online ads on, designed to drive traffic to IBM's ... years, IBM will use its presence at this year's tournament to showcase its range of technology ...

    a12admin a12 - 16/06/2008 - 00:00

  9. Which Markets Will Benefit From The Rugby World Cup?

    research can pay dividends. Major global sporting tournaments such as this year’s Rugby World Cup ... by them can prove very profitable. World Cups, the Olympics and other big sporting tournaments have ... a major tournament is in the planning stage, so that you can buy when the price is lower. However badly ...

    Kylie Whaley - 18/09/2015 - 21:17

  10. NEWS: FedEx continues sponsorship of ATP

    tournaments across 13 countries, including the season-ending Barclays ATP World Tour Finals. In 2013, ... the FedEx sponsored tournaments reached a dedicated TV audience of 485 million viewers, as well as two ...

    Jessica McGreal - 24/03/2014 - 10:05


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