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  1. Four game-changing insights driving customer acquisition in a digital world

    or stop trading were the two choices. It wasn’t a short-term solution either, and those who were digital ... to go digital: go online or stop trading were the two choices. It wasn’t a short-term solution either, ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. Six B2B industries that should be leveraging marketing automation

    for utilising offline channels, such as trade shows and exhibitions.Because of this, you might be mistaken ... a sales rep who visits trade shows around the country. While at these trade shows, they chat ...

    Tom Ryan - 14/12/2021 - 08:58

  3. The big lie of thought leadership in B2B

    and trade press to identify topics and patterns of discussion. Social media posts from prospective clients ...

    Philip Trippenbach - 07/12/2021 - 09:12

  4. How to develop more effective alliance partner sales tools

    product launches, upcoming joint trade shows or conferences, and new sales promotions.  How often do you ...

    Rod Griffith - 06/10/2021 - 12:01

  5. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    International. He explains that by making use of advanced data analytics and some tools of the trade, PR ... and some tools of the trade, PR and Marketing pros alike will keep that seat at the C-suite table firmly ...

    Jamie Kightley - 04/06/2021 - 15:15

  6. Why employee engagement is the critical driver for B2B market growth

    marketing with the absence of in-person events, such as trade shows. Due to this major impediment, ... implications for B2B marketing with the absence of in-person events, such as trade shows. Due to this major ...

    Udayan Bose - 17/05/2021 - 14:44

  7. ABM on social media: An interview with Nick Heys, founder and CEO, Jabmo

    target account audience spends 2 hours a day on Facebook or Instagram, rather than on trade publications, ...

    David Rowlands - 06/08/2021 - 11:18

  8. From Zoom fatigue to broadcast nirvana: a B2B marketers guide to virtual events

    Event Given the ongoing pause on physical events like trade shows, customer roadshows or exclusive ... And they have got better and stronger in lieu of competition from their older trade show/exhibition big brother ... of a physical trade show or exhibition. In contrast to webinars and hosted events which can be delivered ...

    Dan Roche - 23/02/2021 - 12:59

  9. 7 tips to overcome B2B marketing barriers

    2.Overcoming competition Any trade or marketing experience can quickly become a nasty battlefield. Given ...

    Claudia Jeffrey - 07/07/2021 - 13:22

  10. Awards case study: Find out how Trelleborg and Stein IAS scored the award for 'Best sales enablement initiative'

    awareness, banner advertising was placed in the trade websites; “Port Technology” and “Port Strategy”. ...

    Kavita Singh - 02/06/2021 - 10:43

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