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  1. Why you need emotional marketing in 2022

    In general, it tends to be more successful than traditional, informative marketing messages. LG: It goes ... this can be resolved with a brand audit. LG: Traditionally B2C has been perceived as more ‘emotional’ over ...

    David Rowlands - 20/01/2022 - 08:51

  2. Three demand generation focus areas you need to know

    with customers. The shift to a new business paradigm is forcing marketers to look at traditional fields from ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. How chatbots can enhance your ABM strategy

    traditional) strategy of forms and friction with real-time engagement as soon as the buyer expresses interest ... traditional website forms and up to a 300% faster response time. An 82% increase in conversions compared ...

    Justin McDonald - 19/01/2022 - 09:16

  4. Barbara Stewart on nailing your CX in 2022

    understand what your product or service solves. CX isn’t just a marketing prerogative Although traditionally ...

    David Rowlands - 18/01/2022 - 08:48

  5. Five ways AI impacts demand generation

    done), whilst others maintain that it will simply augment traditional methods. So, what's the truth? ...

    Satish Sadasivan - 14/01/2022 - 09:00

  6. News: Susan McKay joins Dun & Bradstreet as international CMO

    including brand and traditional and digital marketing initiatives. Susan joins Dun & Bradstreet from ...

    David Rowlands - 13/01/2022 - 16:19

  7. ABX: What is account-based experience, and what do you need to know?

    lifecycle, and dramatically out performs simplistic ABM and traditional demand gen.”  Jon Miller, CMO, ...

    Daniela fernandes - 10/01/2022 - 09:54

  8. Improving CX with revenue enablement

    to right, our engagement with customers increases exponentially, engagement that was traditionally happening ... in traditional systems (MS Outlook), where it is more available in the new (Teams/Slack). Additionally, our ...

    Adam Mincham - 10/01/2022 - 09:12

  9. What’s in store for B2B marketing in 2022?

    to attract these workers. Companies who had hoped to get office workers to return to a “traditional” place ...

    David Rowlands - 07/01/2022 - 15:27

  10. Five predictions on data changes to future-proof your 2022

    as a result, shortens the sales cycle. ABM is so much more precise and measurable than traditional approaches, ... and targeted form of outreach results in less wastage than traditional mass advertising and less targeted ...

    Jon Clarke - 20/12/2021 - 12:01

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