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  1. Why SMBs are looking for guidance and support from B2SB marketers

    operations to going touchless and cashless with experiences and transactions, SMBs are in the middle ... Consumers control all aspects of the purchase journey and speed, convenience, and frictionless transactions ... frictionless transactions, and overall, more connected and frictionless employee and customer experiences. 6. ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    growth for their companies.” The Eyeota transaction is in the process of closing, and the NetWise ... transaction is expected to close in the next month, subject to customary closing conditions. Financial details ... of the transactions will be disclosed subsequently. Want to learn more about how leading B2B organisations are growing ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  3. Universal identity resolution is a myth. It’s also a bad idea

    Under such a distributed model, the focus isn’t on transacting against an ID, it’s on the data owner ...

    Ray Kingman - 05/11/2021 - 09:31

  4. B2B Marketing privacy policy

    requirements (if you’re attending one of our events) (And we’ll collect and store data on the transactions ...

    a12admin a12 - 30/09/2021 - 16:14

  5. Five questions to help pinpoint your brand identity

    transactions. We use simple language that demonstrates our expertise without alienating the people who need us ...

    Charlotte Hartley - 23/09/2021 - 11:08

  6. What can community marketing bring to the table? with Zapnito's Charles Thiede

    transactional and very ‘one note’. However, communities create active participation with a brand beyond ...

    Kavita Singh - 13/07/2021 - 10:30

  7. 7 tips to overcome B2B marketing barriers

    Reasons like these make B2B transactions more challenging because there is a whole team of experts sitting ... customers. Reasons like these make B2B transactions more challenging because there is a whole team of experts ...

    Claudia Jeffrey - 07/07/2021 - 13:22

  8. Why customers need ‘positive friction’ in their CX experiences

    checkpoints to confirm identity in a banking transaction is not seamless, but is really good compared ... transaction is not seamless, but is really good compared to the alternative. It’s even better when customers ...

    Kavita Singh - 04/06/2021 - 11:56

  9. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

    unprecedented automation, lower transaction costs, and demographic shifts.    To set up the organisation ...

    Ted Kohnen - 24/05/2021 - 18:32

  10. Has B2B ecommerce finally come of age?

    digital strategy and, whilst few organisations set up a fully transactional ecommerce site from scratch ... definition of ‘commercial transactions conducted electronically on the internet’ as we see the IoT impacting ... not the transactional end. Last, but not least, with 2021 underway, what advice do you have for marketers considering ...

    Kavita Singh - 13/05/2021 - 14:05

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