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1. The importance of brand personality in B2B – and how to find yours

   in imagery (e.g. lifestyle, automotive, travel), ask colleagues to create a collage of the images that best ...

   Sue Mizera - 25/08/2022 - 14:16

2. Under the hood of Amex’s success with small businesses

   coming to work? What do I do about travel policy? The office? How do I keep people safe? Government ...

   David Rowlands - 10/08/2022 - 10:13

3. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

   on the Virgin website where he shares his travel experiences and perspectives on pertinent industry issues. ...

   Luis O'Cleiry - 28/07/2022 - 09:11

4. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

   the dynamics/profitability of air travel post covid and how to achieve their environmental targets as climate change becomes ... the recovery of the airline industry as Covid 19 changes the future of air travel and passenger numbers. Lead ...

   David Rowlands - 14/06/2022 - 09:49

5. ABM is a marriage, not a fling

   to be back in person but I also like that it’s a hybrid event, and that those who can’t travel to the UK can ...

   Carolina Marino... - 24/06/2022 - 09:18

6. Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

   as customers have sought reassurances over their purchases, on everything from travel to insurance and delivery ...

   Dan Baddeley - 31/03/2022 - 14:14

7. Going green: All things ESG with Deloitte’s James Oates

   These include: Reducing our business travel emissions by 50% per FTE from 2019 levels.  Sourcing 100% renewable ...

   David Rowlands - 04/05/2022 - 09:11

8. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

   basics to nutritional supplements to video games to travel offerings, and so require equal parts rational ...

   Sue Mizera - 25/04/2022 - 09:55

9. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

   should travel through your organisation, the key challenges facing marketing and the importance ... Marketing’s CEO, Jill Pringle on all things brand: how your brand identity should travel through your ...

   David Rowlands - 10/12/2021 - 10:37

10. Annabel Rake on the importance of sustainability in marketing

    responsible climate choices. From reducing travel emissions by 50% per FTE from 2019 levels to electrifying ... such as running events to a sustainable standard from the food you source, to how people travel to your event ...

    David Rowlands - 02/12/2021 - 08:50

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