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  1. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    that sounds too good to be true often gets dismissed as just that. If you were told that there was a way ... for free, especially in business. Stuff that sounds too good to be true often gets dismissed as just that. ...

    John Allen - 17/11/2021 - 08:39

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and empower them with purposeful direction and true customer insight. Here’s more beauty: MM can and should ... motivations the brand triggers, thus generating a profile of what true customer intimacy looks like? Could ... true: the brand that honours the passions, lifestyles and deeply-felt needs of their loyalists does place ...

    Sue Mizera - 19/11/2021 - 09:34

  3. 11 words to delete from your B2B copy

    actually true. And because it’s a long and complicated word, it somehow feels safer than using simple ...

    David McGuire - 18/11/2021 - 16:34

  4. The data and science you need to know when approaching ABM email marketing

    into this problem? It comes as no surprise that these results hold true during the third question, with a 11.1% gap ...

    David Rowlands - 16/11/2021 - 09:39

  5. How to approach your ABX strategy

    and close it, our job’s done,” Leanne maintains. This is especially true when it comes to ABX with sales ...

    David Rowlands - 10/11/2021 - 10:57

  6. Mastering ABM: Lessons learned from several masters of ABM

    achieved. In a recent Propolis Hive report, we spoke to several true masters of ABM, ranging from the head ... to several true masters of ABM, ranging from the head of global ABM at Fujitsu, through to the head ...

    Daniela fernandes - 09/11/2021 - 11:25

  7. How sales training and coaching can drive B2B success in 2022 and beyond

    the skills and capabilities needed to flourish. The same is true for sellers. The best salespeople ...

    Kevin O'Regan - 09/11/2021 - 10:37

  8. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    then still hold true today. ABM is a business growth initiative and has to be done in partnership with sales. ... The Pareto principle says that 20% of inputs deliver 80% of outputs; a law that holds true in the natural ...

    Bev Burgess - 05/11/2021 - 10:30

  9. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    beyond linguistics and the importance of staying true to core values. Hi Stefan, thanks for joining me ... to be true to what they stand for. This is critical in building trust with their customers, their people ... distinctiveness, how translation goes beyond linguistics and the importance of staying true to core values. ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  10. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    communication and personal touch as everyday consumers do. This is even more true thanks to the pandemic, ...

    David Rowlands - 20/10/2021 - 11:33

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