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  1. Barbara Stewart on nailing your CX in 2022

    is more complex than her counterpart, this doesn’t give B2B a free pass. “The ease I expect of Netflix ...

    David Rowlands - 18/01/2022 - 08:48

  2. How and why marketing must drive sustainability

    your sustainability goals in a clear, relatable and jargon free way. Don’t be shy. Tell your story, ...

    David Rowlands - 11/01/2022 - 08:47

  3. Everything you need to know to create a high-converting B2B product page design

    free trial”. This shows you’re focused on proving to the customer the value of your product, ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  4. The big lie of thought leadership in B2B

    than discussions of material and cost (green and amber, respectively). This allows us to fine-tune ...

    Philip Trippenbach - 07/12/2021 - 09:12

  5. Five ways your marketing team can stand-out in your business

    of the business: 1. Tune into what the business needs Don’t be the last to know what the business is focussing on, ...

    Abhi Morjaria - 24/11/2021 - 08:56

  6. Are the 2020s the Decade of the Great B2B Rebranding?

    tuned for more work in progress, including a B2B case study that will illustrate how all this will come ...

    Sue Mizera - 01/12/2021 - 10:47

  7. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    Master- Brand & Content Strategy Nothing worth having comes for free, especially in business. Stuff ... for free, especially in business. Stuff that sounds too good to be true often gets dismissed as just that. ...

    John Allen - 17/11/2021 - 08:39

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    I cycle I’m free. HighKit provides me a very clear image, a door to escape to freedom and passion, a way ... of their customer care service (“amazing sales and service follow-up; free repair service is hugely important”) ... can provide you this information? If so then you’re home free. But if not, or if not with the rigor, ...

    Sue Mizera - 19/11/2021 - 09:34

  9. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    courses globally over the past 12 months, compared to the previous year. Leaders across the world tuned ...

    David Rowlands - 28/10/2021 - 16:41

  10. Marketing automation implementation- where to begin?

    I recommend you follow in order to ensure a well-planned, accurate and error-free implementation. 1. Make ... and free from errors as possible.  When you import, it should be a straightforward case of mapping your ...

    Tom Ryan - 14/10/2021 - 15:23

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