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  1. Taking the pulse of your brand and communications

    campaigns than lead generation. Part of the challenge lies in understanding where our brand is today. ... cannot forget about the communication to customers, who really need to understand the rationale behind ... of the challenge lies in understanding where our brand is today.   anonymous user Blog 0 No votes yet Master- Brand ...

    Mercè Cozens - 27/10/2021 - 09:57

  2. ABM expert Robert Norum on how to run your ABM pilot

    programme: The first step is understanding the target account universe in terms of what accounts you want ... on contacts: understanding their structure, strategy and what they’re wrestling with as an organisation to try ...

    Lucy Gillman - 26/10/2021 - 16:39

  3. Approaching a new CMO role: An interview with Eric Schou

    cloud-native technologies and traditional infrastructure to understand exactly what drives user experiences ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  4. How to develop more effective alliance partner sales tools

    tools. With limited budget and time, the challenge is understanding which tools will add the most value ... identify the challenge and the need, and understand that the two partnering companies are developing ... preference.  4. Evaluate In this stage, the target customer has a clear understanding of the issues ...

    Rod Griffith - 06/10/2021 - 12:01

  5. How neuroscience affects CX in B2B marketing

    Innovation Understanding how the brain works can be extremely beneficial to the B2B world. Far gone ... for marketers to better understand their customers and market. Some of the obvious ones, such as surveys ... the mainstream and it offers us a powerful tool to understand customers. By using scientific techniques ...

    Lucy Gillman - 05/10/2021 - 10:24

  6. Kate Owen on how multifaceted ABM can be applied across higher education

    different sectors, but more broadly leads to a better “understanding of competitor approaches in ways ...

    David Rowlands - 19/10/2021 - 16:26

  7. Agile marketing can be your enabler of opportunity

    The teams are typically small and meet regularly to collaborate, perhaps on a daily basis. Understanding ...

    Steven Cozens - 12/10/2021 - 10:45

  8. Marketing automation implementation- where to begin?

    and associating assets with campaigns. Running onboarding sessions with the team to ensure everyone understands ...

    Tom Ryan - 14/10/2021 - 15:23

  9. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    this into product design, community support, communications campaigns, etc; all with HighKit’s deep understanding ... to refine your understanding of customer motivations. You should be looking at what drives in-market ... and understand the full range of rational and emotional variables as the customer sees and describes them.”  Our ...

    Sue Mizera - 13/10/2021 - 09:49

  10. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    to discuss her latest book, Customer Insight Strategies: How to Understand Your Audience and Create ... we can understand our existing customers, therefore helping to retain and develop them, ... of the buying journey now happens online. This means we need to understand the buying journey and establish who ...

    David Rowlands - 28/09/2021 - 13:42


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