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  1. How to develop more effective alliance partner sales tools

    tools. With limited budget and time, the challenge is understanding which tools will add the most value ... identify the challenge and the need, and understand that the two partnering companies are developing ... preference.  4. Evaluate In this stage, the target customer has a clear understanding of the issues ...

    Rod Griffith - 06/10/2021 - 12:01

  2. How neuroscience affects CX in B2B marketing

    Innovation Understanding how the brain works can be extremely beneficial to the B2B world. Far gone ... for marketers to better understand their customers and market. Some of the obvious ones, such as surveys ... the mainstream and it offers us a powerful tool to understand customers. By using scientific techniques ...

    Lucy Gillman - 05/10/2021 - 10:24

  3. Kate Owen on how multifaceted ABM can be applied across higher education

    different sectors, but more broadly leads to a better “understanding of competitor approaches in ways ...

    David Rowlands - 19/10/2021 - 16:26

  4. Agile marketing can be your enabler of opportunity

    The teams are typically small and meet regularly to collaborate, perhaps on a daily basis. Understanding ...

    Steven Cozens - 12/10/2021 - 10:45

  5. Marketing automation implementation- where to begin?

    and associating assets with campaigns. Running onboarding sessions with the team to ensure everyone understands ...

    Tom Ryan - 14/10/2021 - 15:23

  6. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    to discuss her latest book, Customer Insight Strategies: How to Understand Your Audience and Create ... we can understand our existing customers, therefore helping to retain and develop them, ... of the buying journey now happens online. This means we need to understand the buying journey and establish who ...

    David Rowlands - 28/09/2021 - 13:42

  7. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    enough in common to understand one another,” Matt elaborates, “but enough difference to be highly ... taking enough time to understand “the culture, capability piece, the ways of working and how to bring ...

    Lucy Gillman - 08/10/2021 - 10:04

  8. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    Wipro understands the clients’ needs and demands in order to provide them with the best CX (a ... and client teams to understand views on the ground. Taking a holistic approach to talent For Bonnie, “talent ... consider why they'd want to work for you. “Candidates need to understand how they'll fit ...

    Lucy Gillman - 01/10/2021 - 09:45

  9. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    on this foundation is a clear message and structure that’s easy to understand – an especially crucial element when ... impede the reader’s understanding by trying to be ‘too clever,’ especially by “sacrificing clarity ... to make your writing as easy to understand as possible. Remember your readers will usually skim rather ...

    Lucy Gillman - 01/10/2021 - 14:20

  10. News: Highspot launches the Highspot Marketplace to give customers direct access to sales expertise

    and optimise: understand if and when reps are engaging with professional training, how effectively ...

    Lucy Gillman - 01/10/2021 - 12:37


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