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  1. Annabel Rake on the importance of sustainability in marketing

    to understand where our business has been, to shine a light on its reason for being,” Annabel outlines. “Trust ... and integrity are really important elements and remain central to our brand to this day. (...) Understanding ... that has helped our brand remain relevant over time.” Learning from others and understanding your client: ...

    David Rowlands - 02/12/2021 - 08:50

  2. The tautology of marketing operations job titles

    to be highlighted as being addressed. Even we MOps types understand the importance of branding! Should ...

    Simon Daniels - 03/12/2021 - 08:47

  3. Why SMBs are looking for guidance and support from B2SB marketers

    serve a broader national and international market. Challenges include understanding different cultural ... understanding different cultural nuances, language barriers, time zone differences, and adapting pricing ...

    Dan Gliatta - 29/11/2021 - 09:25

  4. Are the 2020s the Decade of the Great B2B Rebranding?

    Octagon, and the robust, comprehensive understanding of their brand that this represents, is the extent ... this philosophy, takes the understanding of brand way beyond logos and graphic Identities. Yes, these are part ... the literal “steps” that we have long used to craft brand promises and messages. This unique understanding ...

    Sue Mizera - 01/12/2021 - 10:47

  5. News: Annual study reveals rising stars in the marketing multiverse

    and with human understanding across channels. To nurture relationships, respect diversity and build inclusive ...

    David Rowlands - 30/11/2021 - 16:21

  6. News: Hiscox launches card game to educate businesses about cyber security

    important than ever for all of us to have a fully rounded understanding of the cyber threats businesses ...

    David Rowlands - 30/11/2021 - 09:52

  7. How CogniClick can personalise your content for ABM success

    audience. “Coming into marketing from sales, I understand how they work,” Helen outlines; “sales only want ...

    David Rowlands - 26/11/2021 - 14:56

  8. How to realise the full potential of sustainability marketing

    consumers reject brands that neglect sustainability. They expect companies to show understanding and concern ... and outcomes in infographics.  Make this content easy for stakeholders to find and understand. Keep the content ...

    Leeya Hendricks - 26/11/2021 - 09:41

  9. Four game-changing insights driving customer acquisition in a digital world

    need to understand who is in it and what their needs are so you can articulate those needs.  Think ... and contextualise it so that it’s understandable and relatable for your product and the rest of your organisation. ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  10. Planning for 2022: An interview with Mercè and Steven Cozens

    the 2022 revenue target? Secondly, don’t forget the need for research to better understand what your ... customers need, your competitor landscape and your market. Thirdly, make sure that you fully understand your ...

    David Rowlands - 19/11/2021 - 10:26

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