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  1. Universal identity resolution is a myth. It’s also a bad idea

    Insight & Intelligence The third-party cookie is on its way out, but the mirage of the universal ID ... there’s no such thing as a universal ID A universal ID needs to cover a lot of ground from the open web ... to walled gardens (such as Facebook, Google and Amazon) to mobile and connected TV. But universal ID isn’t ...

    Ray Kingman - 05/11/2021 - 09:31

  2. Five of the best digital marketing strategies B2B can learn from B2C

    tool has become universally helpful for businesses of all shapes and sizes. And there lies the problem. ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  3. Five predictions on data changes to future-proof your 2022

    of Universal IDs will translate into much more reliable and accurate data for the marketer, providing a wider ...

    Jon Clarke - 20/12/2021 - 12:01

  4. Kate Owen on how multifaceted ABM can be applied across higher education

    In a recent B2B Marketing Podcast, David Rowlands, editor at B2B Marketing, spoke with University Partnership ... partnerships with 15 universities and investing over £3 billion in the UK higher education sector since 1998, ... to their students, a task which has become “ever more important as universities find themselves more and more ...

    David Rowlands - 19/10/2021 - 16:26

  5. Are the 2020s the Decade of the Great B2B Rebranding?

    drive to seek out challenges and new possibilities. This drive is universal, innate and psychological, ...

    Sue Mizera - 01/12/2021 - 10:47

  6. How to realise the full potential of sustainability marketing

    backs this up, including a 2020 study from Catalonia University which showed a strong and growing link ...

    Leeya Hendricks - 26/11/2021 - 09:41

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    possibilities. This drive is universal, innate and psychological, and so global and pan-cultural; the result ...

    Sue Mizera - 19/11/2021 - 09:34

  8. ABM expert Robert Norum on how to run your ABM pilot

    an audit trail to assess progress. Taking a ‘strategic’ approach to budgeting There is no universal answer ... programme: The first step is understanding the target account universe in terms of what accounts you want ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  9. Approaching a new CMO role: An interview with Eric Schou

    that – and it’s to build trust within your team. Without a universal foundation of trust, everything you want ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  10. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    and the United Nations. Their clients include University of Oxford, Smithers, European Athletics and many more. ...

    David Rowlands - 13/10/2021 - 11:51

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