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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    aspiration and validation of their efforts. Well begun is half done. All credited their brands ...

    Sue Mizera - 09/03/2023 - 11:16

  2. Leaders Roundtable Batten down the hatches

    but the validation that happy customers being explicit about positive experiences is even more powerful at a time ... when additional validation for purchase may be needed. 5. Recalibrate internal reputation management. ...

    scotty - 16/11/2022 - 10:21

  3. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    the acquiree, use evidence and build cases to demonstrate why your approach remains valid, and shouldn’t be side ...

    Joel Harrison - 21/11/2022 - 10:29

  4. News: Validity introduces DemandTools Elements, the latest in its award-winning DemandTools Suite

    Digital Marketing technology Master- Marketing Operations & Process Martech Data Validity ... Health report by Validity found that 44% of companies say duplicates prevent them from fully leveraging ... solutions at Validity. “Data health is at the core of a business and, if compromised, can cause ...

    David Rowlands - 22/04/2022 - 15:25

  5. How bad data in your CRM may be exposing you to a competitive ambush

    Salesforce, validation rules can be used to prevent saving an update to the sales opportunity until the rep ...

    Willem Maas - 14/07/2022 - 15:54

  6. ABM is a marriage, not a fling

    but valid marketing strategies and understand why for this account in particular I took the “marriage” ...

    Carolina Marino... - 24/06/2022 - 09:18

  7. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    capabilities. Integrate has a built-in CDP that cleans, validates, and verifies the data coming in before ...

    David Rowlands - 07/07/2022 - 12:59

  8. News: Who won big at the Elevation Awards?

    and an acknowledgment of the relationships built with our clients. The award is a validation that a deep understanding ...

    David Rowlands - 07/06/2022 - 16:57

  9. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    so they can make confident business decisions. The messaging in the reports and campaign validated ...

    David Rowlands - 14/06/2022 - 10:03

  10. Why B2B marketers are the new custodians of customer data

    and processes are in place to validate new data, enrich existing data and reconcile all data on an ongoing ... in spreadsheets or be transferred using less secure methods. With a wealth of cleansed and validated data now ...

    Emma Crofts - 18/02/2022 - 13:36


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