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  1. How CogniClick can personalise your content for ABM success

    in and add an additional account. By filling in the variables chosen by marketing (sector, primary concern, ...

    David Rowlands - 09/12/2021 - 11:58

  2. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    variables to consider and disruptive factors that exist far beyond the CMO’s control. However, ...

    Daniela fernandes - 23/11/2021 - 15:20

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and understand the full range of rational and emotional variables as the customer sees and describes them.”  Our ...

    Sue Mizera - 19/11/2021 - 09:34

  4. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    and understand the full range of rational and emotional variables as the customer sees and describes them.”  Our ...

    Sue Mizera - 13/10/2021 - 09:49

  5. Why branding and martech should become BFFs!

    ‘disruptively human’ and understand the full range of rational and emotional variables as the customer sees ... understand the  full range of rational and emotional variables  as the customer sees and describes them.” ...

    Sue Mizera - 13/07/2021 - 13:03

  6. Inside Really B2B’s award-winning campaigns

    then look to see what the variables were. Then we can make some changes, no matter whether that was to copy, ...

    Kavita Singh - 02/03/2021 - 15:50

  7. B2B is alive and well at the DMA Awards 2019

    of different campaigns and brands... although of variable quality! The judging itself, however, was top-notch, ... at the DMA Awards included a fascinating mix of different campaigns and brands... although of variable ...

    Joel Harrison - 28/10/2019 - 10:23

  8. BEST PRACTICE: Variable data print

    knowledgebank/data-intelligence/best-practice/best-practice-variable-data-print Like many things in life, achieving the nirvana of personalised, one-to-one communications has its ...

    a12admin a12 - 30/01/2007 - 00:00

  9. Your B2B customers are not rational. Here's how cognitive marketing will push their buttons

    variable, customers' wants and needs underpin the backbone of marketing strategy: positioning, ...

    Miriam Drahmane - 21/12/2020 - 11:12

  10. Why your B2B cold email isn’t converting: problems and solutions

    you have, the more you personalise an email with variables, the more people will be favorable to your ...

    Helen Holovach - 16/12/2020 - 16:19

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