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  1. Four game-changing insights driving customer acquisition in a digital world

    to know it’s the only option. Four game-changing insights Have you heard of the 3% rule? The idea comes ... of potential.  So, how do you boss the digital world and win that 3%? I’m going to give you four game ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. Five ways your marketing team can stand-out in your business

    of the game. The softer skills are often overlooked but get you the right attention in the business. Hire ... this with the right creative with emotional cues from powerful words, captivating images, and videos ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. The data and science you need to know when approaching ABM email marketing

    emails, how video format triumphs over flat text and the benefits of static email content. What ... messaging appeals: Emotional vs. rational. Best email format: Traditional text vs. personal video. Best ... content if it’s good." 2. Best email format: Traditional text vs. personal video Conducted ...

    David Rowlands - 16/11/2021 - 09:39

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    part series, we will present: Marrying classic marketing to classic behavioral science: game ... serendipity brought us to Self-determination Theory (SDT). Struck by its potential for game ...

    Sue Mizera - 19/11/2021 - 09:34

  5. Four tips and tricks to think differently about content management and improve digital experiences

    is the name of the game, but it’s easier said than done. Organisational change, investment in the right ... of the game, but it’s easier said than done. Organisational change, investment in the right platforms ...

    Kieron McCann - 10/11/2021 - 14:59

  6. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    game, so a key principle to stick to when sourcing UGC is asking permission. More often than not, your ... management and that’s your game, get replying. Developing a hashtag, running contests or talking to your ...

    John Allen - 17/11/2021 - 08:39

  7. Unconventional ways of getting customer insight

    of requests for this as video calling took off in 2020.  AI sentiment analysis As this insight from online ...

    Kate Cox - 15/11/2021 - 09:25

  8. How to approach your ABX strategy

    of the game: within your CRM, do you want checkboxes to indicate target accounts? If you’re tiering your ...

    David Rowlands - 10/11/2021 - 10:57

  9. How to promote your B2B webinar like a pro: Expert advice from Adobe

    emails Variation is the name of the game when it comes to successful email marketing. Simply sending ... and formats whilst tailoring your emails to your audience. Gifs and videos prove particularly popular, ... especially if your webinar speaker can do an introductory video. When it comes to promoting one webinar, Kate ...

    David Rowlands - 01/11/2021 - 10:52

  10. News: Supplier ecommerce sites are failing B2B buyers

    product images or videos (30%), and an inability to talk to someone or ask a question (28%) were ...

    Anonymous (not verified) - 21/10/2021 - 12:29


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