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  1. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    insurance adjusters, for instance, encouraged viewers to “shorten the claims process” and to put “your ... The customised IP-based display ads are delivered based on a viewer’s company IP address, even down ... viewers visit the First Onsite website, Jabmo’s proprietary IP-sensing technology identifies each ...

    David Rowlands - 08/07/2022 - 15:25

  2. Using TikTok for B2B marketing

    by storm. Trending content will increase your chances of getting more viewers and reaching audiences. 3. ...

    Rachel Smith - 04/03/2022 - 14:43

  3. David McGuire on creating stand-out content in 2022

    professional voice actors play Dungeons and Dragons. Boasting millions of viewers, B2B “can learn from ...

    David Rowlands - 08/02/2022 - 09:27

  4. Everything you need to know to create a high-converting B2B product page design

    product pages for quick purchases, B2B product pages should nurture the viewer and encourage them ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  5. The big lie of thought leadership in B2B

    leadership, all driving viewers back to that core piece.  In B2B contexts, thoughts naturally tend towards ...

    Philip Trippenbach - 07/12/2021 - 09:12

  6. Webinar- How to deliver personalized B2B buyer journeys at scale

    on Thursday, 15 April at 4pm GMT and is free to attend. You can register your interest here. Viewers can pose ...

    Jack Mann - 09/04/2021 - 13:52

  7. 5 ways B2B brands are breaking the mould with video advertising

    with thought leadership.   So, what makes viewers comment, like and share? These videos create must-watch ... of the ad and no other script was used. Knowing viewers would watch with the sound off, the brand subtitled ... the song lyrics. This increased the value of the brand’s choice of soundtrack by prompting viewers ...

    Jennifer Bunting - 05/03/2020 - 10:33

  8. Above the noise: 3 tips for better performing B2B digital content

    and my answer is probably: both.Recent research has shown that live viewers are significantly more likely ... to view an entire online event than those who view on-demand- on average, on-demand viewers only stay ... to extract its maximum value- just be sure to schedule reminders for these viewers. Tip 3: provide practical ...

    Emma Crofts - 28/09/2020 - 11:20

  9. 5 ways to generate leads virtually

    and answer them in the session to keep viewers engaged. Hire a key influencer to attend the event as a way ... viewers engaged. Hire a key influencer to attend the event as a way of drawing crowds. Send drinks packs ...

    Kavita Singh - 27/11/2020 - 10:46

  10. Top 5 data analysis tools in B2B marketing

    the explorer and the viewer. Depending on your needs, skills and responsibilities will reflect how you ... Tableau has established three different roles: the creator, the explorer and the viewer. Depending on your ...

    Kavita Singh - 18/02/2021 - 13:45


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