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  1. Why increased customer privacy provides an opportunity for marketers

    Customer insight Digital Email General B2B marketing Master- Data Strategy, Insight & ... Intelligence Second party data Third party data Data First party data Innovation Since the rise of data ... -driven marketing in the ‘80s, data became a tool that marketers relied on. We’ve since moved past the days ...

    Sam Holding - 26/01/2022 - 10:07

  2. Much like comedy, good B2B marketing comes down to timing

    Customer experience Customer insight Master- CX Customer success CX Data From ABM to the use ... of firmographic data, insight-driven marketing strategies have become more sophisticated in recent years. Intent ... data has the power to make marketers outreach more effective and efficient by vastly improving ...

    Jon Clarke - 24/01/2022 - 10:22

  3. News: B2B Marketing appoints new managing director, Richard O’Connor

    more recently, ran the commercial function for EG, a commercial real estate data and Intelligence ...

    David Rowlands - 26/01/2022 - 10:41

  4. Our new MD outlines his vision for the future of B2B Marketing and Propolis

    function for EG, a commercial real estate data and Intelligence business, part of RELX plc. Trustworthy ...

    David Rowlands - 26/01/2022 - 10:48

  5. ABM Buyer’s Guide: Five questions worth asking ABM platform vendors

    this new guide to uncover: Key questions around intent data, account prioritisation, orchestration, ...

    Daniela fernandes - 25/01/2022 - 11:29

  6. News: Untapped opportunity to gain competitive edge by unlocking full creative potential, reveals Adobe research

    different teams and departments – as the data shows, most often marketing (67%), advertising (30%), product ...

    David Rowlands - 25/01/2022 - 12:33

  7. Simon Daniels on the MOPs dos and don’t for 2022

    “If you don’t have good data then personalisation is basically impossible,” Simon states. Go back ... to first party data: understand who your customers are so you can speak to those personas with messaging, ... visitors or deliver digital advertising,” Simon continues. “But if you don’t have the data to drive that, ...

    David Rowlands - 25/01/2022 - 08:55

  8. How to break down data silos and become the data-driven marketer you need to be

    Master- Data Strategy, Insight & Intelligence Data Download this now Every year, marketers ... have more data at their disposal, but what good is that if you can’t access, connect and understand ... the barriers to becoming data-driven and, more importantly, how to overcome these barriers. Every year, ...

    Daniela fernandes - 18/01/2022 - 10:42

  9. How chatbots can enhance your ABM strategy

    teams often rely on lead capture forms, generic web and landing pages, and follow-up outreach to connect ... consistent experiences to every prospect and customer. Data shows that businesses that have incorporated ... for lead qualification. When answered, this data gives valuable insight into website visitors who are ready ...

    Justin McDonald - 19/01/2022 - 09:16

  10. Three demand generation focus areas you need to know

    rate, giving marketers access to a vast pool of data and insights. The use of machine learning ... algorithms allows them to process big data in real-time and understand consumer behavior better than ever ... before. Cognitive technology helps marketers process unstructured data, find patterns to gain deeper ...

    Satish Sadasivan - 21/01/2022 - 15:35


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