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1. A new year, a new set of priorities: Tackling your 2023 budget

   and with the constant chatter about the Metaverse, Web3 and ChatGPT, it’s easy to forget about the fundamentals ...

   Oliver Budworth - 25/01/2023 - 14:36

2. Propolis marketing lead

   including marketing automation platforms, CRM systems, web and social analytics and CMS Experience ...

   Jennie Barrick - 20/01/2023 - 14:41

3. Eight essentials for a successful global marketing rebrand

   geographies when some work remotely, some are on-site and others work from different locations – perhaps ... at customer sites or out in the field- is a challenge. Reaching all employees across all our geographies ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

4. Media and training marketing executive

   automation platforms, CRM systems, web and social analytics and CMS Experience of build and executing email ...

   Jennie Barrick - 20/01/2023 - 14:33

5. In Web 3.0 terms, today is 1995

   Digital I just spent the morning at a fascinating conference about Web 3.0, run by agency ... into this unquestionably hot topic, the full-to-bursting attendance confirmed that understanding of Web 3.0 was far from ... The conference kicked off with a fantastic keynote from Tom Head, the self-styled ‘Web3guy’, who began ...

   Joel Harrison - 10/11/2022 - 16:43

6. Online marketplaces – Threat or opportunity for B2B vendors?

   enablement Since launching a fulfilment service in 2006 that allows other companies to sell through the site ... and complex machinery, industry-specific consolidator sites have launched in sectors as diverse as chemicals, ... on these sites. Testament to the convenience of the marketplace experience, these high numbers tend to carry ...

   Kieron McCann - 24/10/2022 - 09:46

7. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

   and were not consuming relevant content on their web site.  Aruba needed to nurture these leads ... not yet ready for sales engagement. Return visitors to the web site. Recycled leads. Key challenges were: ... to engage with telemarketing and were not consuming relevant content on their web site.  anonymous user ...

   David Rowlands - 07/07/2022 - 12:35

8. Senior marketing executive

   of marketing tech including marketing automation platforms, CRM systems, web and social analytics and CMS ...

   Jennie Barrick - 21/09/2022 - 12:38

9. Media & Training Marketing Executive

   of marketing tech such as marketing automation platforms, CRM systems, web and social analytics and CMS ...

   Jennie Barrick - 21/09/2022 - 13:14

10. How marketers can achieve personalisation without third-party data

    Unfortunately, some marketers are still depending on vanity metrics—think web visits, downloads and total ... users—to drive their marketing strategies. These surface-level web analytics lack context, do not provide ...

    Adam Greco - 05/09/2022 - 16:24

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