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  1. Barbara Stewart on nailing your CX in 2022

    as to where the customer was. We’d write briefs, do ads, but we’d never talk about the people,” she explains. ...

    David Rowlands - 18/01/2022 - 08:48

  2. Round table discussion: The future of tech marketing: What’s impacting growth and revenue for 2022 and beyond?

    and beyond? Thursday, March 3, 2022- 10:00am Zoom virtual session We’d like to personally invite you to join ...

    Cliff_1 Guy - 02/12/2021 - 11:33

  3. Thinking of starting a B2B podcast? Ask these three questions first

    famous, we’d spend all our time letting people down. Instead, our podcast needs to do three things. First, ... end up with one all-white-male episode, we’d probably go ahead (and explain it during the show ... then balance it out later). Two in a row would be too many, and we’d delay or skip an episode. Likewise, if we ...

    David McGuire - 20/10/2021 - 09:34

  4. How to authentically represent Pride in B2B

    forces, and we’d welcome new partners. Kudos to current partners TMP, The Croc, Octopus Group ...

    Matt Harper - 09/07/2021 - 17:35

  5. Turning pitches into experiences

    $1.5bn to their revenue in just six months. Introducing the Omobono Honesty Box We’d love to help you win ...

    Lee Wardell - 25/06/2021 - 10:40

  6. Discussing TMP's most recent investment with Matt Harper, CEO, The Marketing Practice

    of figures we’re talking? MH: Serendipity! We’d been starting to feel restless about the size ... we’re talking? MH: Serendipity! We’d been starting to feel restless about the size of the opportunity ...

    Kavita Singh - 07/05/2021 - 11:16

  7. US agency leader Dan Gliatta shares his hopes and expectations for 2021

    we’d been as successful as a generalist. What's the state of the market right now? Optimistic. ...

    David Rowlands - 13/04/2021 - 14:25

  8. How we’re going to address the diversity challenge

    here in the B2B marketing industry, and we’d like to work with the industry to address it. ... raising this concern promptly and openly, stating that we’d review what we did and how we did it after ... the answers – in fact, we’re probably only started to ask the right questions. We’d like to work ...

    Joel Harrison - 07/07/2020 - 09:45

  9. The importance of branding for B2B in 2021

    products such as managed live chat. We needed to make sure we’d aligned both our brand vision and our ... such as managed live chat. We needed to make sure we’d aligned both our brand vision and our product propositions ...

    Kate Cox - 08/04/2021 - 12:03

  10. Why martech vendors are so crap

    what we wish we’d tell our martech vendors, but are too polite.  While many martech vendors ... on integration first, that’s before adding new technologies to the list of pain point.  What we’d all love to say ... wish we’d tell our martech vendors, but are too polite.  While many martech vendors are extremely ...

    Kavita Singh - 04/05/2020 - 14:11

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