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  1. How bad data in your CRM may be exposing you to a competitive ambush

    and win/loss reasons. Buyers can’t be expected to tell your sellers the whole truth in a high stakes sales ... win-loss numbers. It’s directionally useful, but not exact because data is missing. Reps don’t enter it. So ... or lost (select values from a picklist). Detailed reasons for a loss (free text). This is also a good time ...

    Willem Maas - 14/07/2022 - 15:54

  2. Brand guidelines: When should you start breaking the rules?

    that have been left unchecked for years. It can lead to a loss in relevance, and in turn a drop in market ...

    Danny Philamond - 04/08/2022 - 09:46

  3. Everything you need to know about purpose washing

    the drill – marketing loves to jump on the latest ‘societal’ bandwagon, only to put little to no weight ... on the latest ‘societal’ bandwagon, only to put little to no weight behind its words. At Ignite London, we’ll ...

    Vanessa Cheal - 01/07/2022 - 10:01

  4. Perfecting pipeline management to boost B2B sales

    Finally, a win-loss analysis will provide useful learnings that can fine-tune the process for future ...

    John Cheney - 13/07/2022 - 11:22

  5. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    The Closer Twins punched way above their weight class, delivering big results.  "The Closer Twins have ...

    David Rowlands - 13/06/2022 - 16:00

  6. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    in the U.S. who were seeking to understand the value of their ad campaigns. They are dealing with the loss ...

    David Rowlands - 14/06/2022 - 10:03

  7. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    within the company, whose final results were, sadly, largely fruitless. The loss of precious time ...

    Sue Mizera - 10/06/2022 - 08:58

  8. Four steps to selecting the right companies to target with ABM

    their social media platforms. Mergers, acquisitions, awards, new hires, profits, losses or new premises could ...

    Feroze Engineer - 13/04/2022 - 08:36

  9. What can B2B marketers learn from Wordle?

    these people have to say about your brand is likely to hold far more weight with your audience. Can you partner ...

    Kerrie Malone - 29/03/2022 - 08:53

  10. Five predictions on data changes to future-proof your 2022

    the loss of cookie data followed by postponed move to a cookie-less world to an increase in ‘opt-out’ ... to data from the loss of cookie data followed by postponed move to a cookie-less world to an increase ...

    Jon Clarke - 20/12/2021 - 12:01

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