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1. A new year, a new set of priorities: Tackling your 2023 budget

   journeys are well-thought-through with touchpoints that add value and provide an obvious next-step ...

   Oliver Budworth - 25/01/2023 - 14:36

2. Media and training marketing executive

   environment Proven ability to collaborate with multiple teams, such as sales, editorial, design as well ...

   Jennie Barrick - 20/01/2023 - 14:33

3. Eight essentials for a successful global marketing rebrand

   have access to, no one ever makes these mistakes now, right? Well, not quite. Automated translation ...

   Yasutaka Mizutani - 19/01/2023 - 12:35

4. Live reaction: Can ChatGPT write your B2B copy?

   copywriter, people have been talking about the day we’ll all be replaced by generative AI. Consensus said ... – will be things we’ll all need to learn. I feel for the SEO industry, though. What happens to search engine ... solve a specific problem or challenge. Therefore, your blog post should be focused, well ...

   David McGuire - 12/01/2023 - 14:34

5. Revenue operations manager

   of a well loved and respected brand at the centre of the b2b marketing industry.   ...

   Jennie Barrick - 12/01/2023 - 15:20

6. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

   the case, it certainly worked! I was on tenterhooks to know who had won. Well now the ceremony has taken ... – probably the minority rather than the majority – but it was great to see this crossover of a well ... studies were authentic and well executed- I only hope it’s not a one-off exercise, and that Barclays takes ...

   Joel Harrison - 15/12/2022 - 14:06

7. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   brand and what it means to them in their daily jobs.” “We’ll be able to tie results to our CRM data ... Consider, as well, that these difficult, rocky times we’re in, with uncertainty high and budgets tight, ...

   Sue Mizera - 15/12/2022 - 08:40

8. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   taught that a rhetor’s, or speaker's, ability to persuade an audience is based on how well ... Be ready with figures and examples as well as counter-examples of companies and organisations whose ... but flawed opinions, well past their due date. An Aristotelian tip: use the rhetorical trope of humour ...

   Sue Mizera - 08/12/2022 - 10:09

9. Design manager

   of day to day work. You are able to manage your own projects in a timely manner, as well as co-ordinate ... The successful candidate will be a highly motivated individual who, as well as being an excellent designer, ...

   Jennie Barrick - 01/12/2022 - 08:37

10. Transforming your promise into your brand DNA

    and deliverable for long term as well. In other words, the foundation of the brand existence.  When it comes ... and play/process harder could be their motto as well. What is your brand purpose? The next step in generating ...

    Zsofia Raffa - 29/11/2022 - 10:41

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