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  1. Eight essentials for a successful global marketing rebrand

    and their emotions. Your brand also represents a corporate-wide vision that drives business performance, ... and BRB are ubiquitous in emails and messaging. Then there are industry-wide acronyms and company-specific ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  2. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    in B2B Marketing’s offices in Holborn in early December, with marketers attending from a wide variety ... and minimising further churn. As ever, the discussion at the roundtable was fascinating, wide ...

    Joel Harrison - 14/12/2022 - 10:59

  3. Design manager

    and digital across all of our products Work on a wide-range of projects including events marketing campaigns, ...

    Jennie Barrick - 01/12/2022 - 08:37

  4. Transforming your promise into your brand DNA

    of users world-wide in their communities are keen to get to know their latest developments. Work hard ...

    Zsofia Raffa - 29/11/2022 - 10:41

  5. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    and into deeper, more account-wide connections that drive deep relationships across prospective and existing ...

    Mary Gilbert - 21/11/2022 - 11:12

  6. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

    and inclusive hybrid event. Kaltura has created a wide array of video solutions that serve the needs ...

    David Rowlands - 07/07/2022 - 15:01

  7. People or personas? What B2B marketing can learn from B2C

    all, we need marketing collateral containing an impressive array of facts and figures, underpinning ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  8. How your peers are measuring marketing operations

    just being handed them. A topic for another time…)  More widely, the link between MOps teams ... of MOps responsibilities and activities. A more widely adopted measure though revolves around throughput ... that MOps leaders use to monitor their teams and are not reported more widely. Ian summed this up saying, “I ...

    Simon Daniels - 25/07/2022 - 10:08

  9. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    of social media. We had organic presences on a wide range of platforms, but like many other startups, ... users across the globe, which is an astronomical feat. This wide range absolutely fit the bill for what ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  10. News: Gravity Global acquires Mojo Media Labs

    the sources of business success for clients such as Penn Engineering, LTK/RewardStyle and Array ...

    David Rowlands - 15/06/2022 - 17:18

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