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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    witness to discussions with ABM, martech and data specialists talking about the state-of-the-state ...

    Sue Mizera - 01/12/2021 - 10:47

  2. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

    Those of us who have been deeply involved with ABM over the years have witnessed its powerful impact ... into the post-pandemic B2B landscape. Those of us who have been deeply involved with ABM over the years have witnessed ...

    Zoe Hominick - 09/07/2021 - 17:56

  3. For a successful corporate culture, "Get the brand in their souls!"

    witnessed such an attempt in a large, multinational corporation, which shall go unnamed.) It’s about ... to surveys, e.g., I see our Management “walking the talk”; “I witness strong demonstration of our Core Values ... Mission-change and expecting a surge in up-take. (I once witnessed such an attempt in a large, multinational ...

    Sue Mizera - 11/05/2021 - 17:06

  4. How to use humour in your B2B content (and how not to)

    But the kind of wit you use – zany, dry, sarcastic, corny – needs to feel authentic and natural in that voice. ...

    David McGuire - 20/09/2021 - 11:07

  5. The top 5 soft skills for every manager to have in their toolkit

    enterprise customers, and last month we witnessed a 288% increase in consumption of coaching skills. ...

    Cara Brennan Al... - 19/08/2021 - 16:21

  6. Episode 27: How to cultivate a brand during adversity with Grant Thornton’s Lucy Canning

    year, we learnt a lot about ourselves and our businesses. In our case at Grant Thornton, we’ve witnessed ...

    Kavita Singh - 18/06/2021 - 11:52

  7. Awards case study: Learn how Publicis Sapient won out for ‘Best brand initiative’

    business of top 200+ Client Marketing influenced pipeline. PS witnessed significant strides ...

    Kavita Singh - 02/06/2021 - 14:28

  8. 4 changes I want to see for women in the workplace

    be advocating for their female colleagues regularly. The report also found that 18% of women who witnessed ...

    Kavita Singh - 08/03/2021 - 13:39

  9. NEWS: Facebook acquires Wit.ai

    software start-up Wit.ai for an undisclosed sum. Founded only 18 months ago Wit.ai’s technology powers ... its offering and the software will remain open and become free to all users. In a blog post Wit ... is a big part of that, and we think we can help.’ Image via Wit.ai Facebook has acquired voice recognition ...

    Jessica McGreal - 07/01/2015 - 11:56

  10. Surprising Business Marketing Trends to be witnessed in 2013

    blog/posts/2013/08/19/surprising-business-marketing-trends-be-witnessed-2013 The month of January is the month to foresee future business forecasts. You might not find ... of the unanticipated marketing trends that witnessed in the current year are provided below. Let’s take a look ...

    Alex Mathew - 19/08/2013 - 07:17

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