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1. How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp

   through the noise with a wonderfully creative campaign. And who better to help them than the award-winning ...

   David Rowlands - 27/02/2023 - 15:13

2. Live reaction: Can ChatGPT write your B2B copy?

   it's time to embrace your inner rebel and think outside the box...” I wonder if the fact it’s resorting ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   easier for them, on their own, to come to your side and support? If you wonder about our mixing 4C BCE ...

   Sue Mizera - 15/12/2022 - 08:40

4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   wondering, Why even remotely put my career on the line again, no matter how brilliant the idea? You ask ... present wonderful opportunities to draw out what’s really on management’s minds at the same time ...

   Sue Mizera - 08/12/2022 - 10:09

5. Transforming your promise into your brand DNA

   in doing something wonderful. Generating emotions Promises are all about generating emotions ...

   Zsofia Raffa - 29/11/2022 - 10:41

6. Leaders Roundtable Batten down the hatches

   direction, opportunities and strategy – far more than they had been in the past. And that’s wonderful from ... opportunities and strategy – far more than they had been in the past. And that’s wonderful from the point ...

   scotty - 16/11/2022 - 10:21

7. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

   and strategy – far more than they had been in the past. And that’s wonderful from the point of view ...

   Joel Harrison - 20/10/2022 - 12:17

8. Does ESG get the gold standard for B2B at the DMA Awards?

   trade wonderfully. Perhaps I was pre-programmed to like this one, given that the builders have just left ...

   Joel Harrison - 18/10/2022 - 13:28

9. News: The B2B Marketing Awards shortlist announced!

   wonders' by Earnest 'Workplace from Meta: Life on the frontline' by Harvard 16. Best purpose ...

   David Rowlands - 23/08/2022 - 09:55

10. Under the hood of Amex’s success with small businesses

    “But all these other channels have a wonderful role to play in the mix. And I think we’ve forgotten ...

    David Rowlands - 10/08/2022 - 10:13

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