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  1. Abhi Morjaria on diversity and inclusion in B2B spheres

    about being an active ally in the workplace. What does this mean to you? I reference a quote ... to questions of diversity and inclusion in the workplace, where should this start? Is it something ... with everyone.  I recently posed the question will there ever be equity in the workplace? From disparities, ...

    David Rowlands - 12/01/2022 - 14:12

  2. What’s in store for B2B marketing in 2022?

    2020 and 2021, many of us experienced the virtualisation of our offices and workplaces, as remote ... the last two years have catalysed a new wave of innovation and change in the workplace. Hybrid working has ...

    David Rowlands - 07/01/2022 - 15:27

  3. Annabel Rake on the importance of sustainability in marketing

    small actions that collectively make a significant impact both at home and the workplace. Wider ...

    David Rowlands - 02/12/2021 - 08:50

  4. The B2B Marketing Awards 2021: Check out who won big

    expectations’ for Exasol, by Digital Radish. Best use of customer insight. ‘Reimagining the workplace’ for Okta, ...

    David Rowlands - 01/12/2021 - 16:29

  5. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    change advising on people, culture and workplace strategies. Demand for chief people officers has risen ...

    David Rowlands - 28/10/2021 - 16:41

  6. Does diversity training actually work?

    in the workplace, others have criticised it saying it’s simply a band aid to a much larger issue. So what’s ... the verdict? Kavita Singh reports. There are many benefits to having more diversity in the workplace ... the strategies used in workplaces to reduce implicit bias. They confirmed that the kind of training which ...

    David Rowlands - 13/09/2021 - 13:57

  7. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    to other workplace tasks.  So, as a starting point, McGuire reminds us to start with basic copywriting ...

    Lucy Gillman - 01/10/2021 - 14:20

  8. How to use humour in your B2B content (and how not to)

    and informal. Take this Workplace as a Service video from Sprint Business: it doesn’t actually come with any ...

    David McGuire - 20/09/2021 - 11:07

  9. How employee engagement can help B2B organisations grow

    It is the strategic answer in enhancing employee retention.  3. Employee engagement boosts productivity Workplace ...

    Braja Roy - 15/09/2021 - 12:22

  10. Top 7 B2B inclusion and diversity campaigns and initiatives

    featured a group of Accenture employees sharing stigmas and stereotypes that they face in the workplace ... in the workplace. The video showcases the bias that can appear for all types of people in unexpected ways. anonymous ...

    Kavita Singh - 25/08/2021 - 11:11

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